With Two Extra Days Added to Chuseok Holiday: "Pack Up, Let's Go Anywhere"... Domestic Travel Demand Surges

Tmap Mobility's Analysis of 2024-2025 Data

Surge in Destination Settings for Traditional Markets and Ancestral Rites

With the Chuseok holiday extended by two days from five days to a full week, the increase in domestic travel destination settings nearly doubled as well.

Tmap Mobility announced on September 19 the results of its analysis of destination setting data during the Chuseok holidays of 2024 and the previous year. The Chuseok holiday in 2024 lasted for five days, whereas last year's holiday was extended by two days to total a week.

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Tmap Mobility compared the number of destination settings during each holiday to the number recorded during the same number of days immediately preceding the holidays. The analysis focused on the top 1,000 destinations nationwide for each period.

The results showed that during the holidays, the number of travel and leisure destination settings increased by 145.3% in 2024 and by 287.5% last year compared to the equivalent pre-holiday period. The growth during last year's holiday was approximately double that of the previous year. For condo and resort destinations, settings rose by 303.1% in 2024, but soared by 812.4% last year—a 2.7-fold greater increase than before the extended holiday.

Travelers visiting Incheon International Airport Terminal 1 lined up to check in ahead of last year's Chuseok Golden Holiday.

The rise was similarly pronounced for beaches and theme parks, with increases of 2.6 times and 2.5 times, respectively. The number of destination settings for sightseeing attractions grew by 272.9% in 2024 and by 474.9% last year.

Jeonju Hanok Village saw increases of 2.7 times and 6 times year-on-year, while the Korea Folk Village experienced increases of 2.4 times and 3.9 times, respectively.

In Seoul, the number of destination settings for tourist attractions and cultural facilities rose by 51.3% in 2024 and by 90.7% last year. For shopping destinations, the number increased by 43.4% in 2024 and by 56.3% last year. In contrast, the figure for department stores dropped by 12.8% in 2024 and rose by only 3.2% last year. Destination settings for traditional markets surged by 298.6% in 2024 and by 541.9% last year, representing a roughly 1.8-fold larger increase. The number of cemetery destination settings for ancestral rites also grew by 311.2% in 2024 and by 611.5% last year.

Tmap Mobility concluded that the extended holiday period led not only to an increase in overseas travel, but also to overall growth in domestic activity related to accommodation, tourism, traditional markets, and visits for ancestral rites. A representative from Tmap Mobility stated, "We will continue to use driving data to monitor changes in travel patterns according to holidays and seasons, and continuously provide users with the necessary location and mobility information."

This content was produced with the assistance of AI translation services.