"Had Prepared So Much... Then Suddenly Told Not to Appear" Jomin Notified of Cancellation 90 Minutes Before Broadcast

Alternative Broadcast Conducted Through Other Channels

Jomin, daughter of Cho Kuk, head of the Innovation Policy Research Institute of the Cho Kuk Innovation Party, revealed that she was notified by the company of a cancellation 90 minutes before her scheduled appearance on Lotte Homeshopping's broadcast.

Jomin, daughter of Cho Kuk, head of the Innovation Policy Research Institute of the Cho Kuk Innovation Party. Social Network Service (SNS) capture

On September 18, Jomin explained the circumstances behind the abrupt cancellation of the Lotte Homeshopping live commerce broadcast through her Social Network Service (SNS) account. She stated, "Ninety minutes before the broadcast, I received a notice from Lotte Homeshopping saying there were concerns about potential internal and external controversy." Previously, she had described the reason for the cancellation as "circumstances within the company," but as inquiries continued, she later posted a more detailed explanation.

She added, "Although it's disappointing because we had prepared a lot, I am satisfied that we were able to conduct a good replacement broadcast yesterday thanks to the prompt response from Baropick, our logistics partner."

Social Network Service (SNS) Capture

She also apologized to customers for the inconvenience caused by the sudden schedule change and said the company would offer conditionally free shipping at its own expense. Later, she shared an image showing total product orders amounting to 73,764,790 won, commenting, "Although I couldn't appear on the home shopping program, I still managed to achieve home-shopping-level sales."

Meanwhile, in November 2024, Jomin launched a skincare brand, and she currently serves as CEO of the operating company, Sajogpyoji Co., Ltd.

This content was produced with the assistance of AI translation services.