Samsung Exynos Achieves 9% Market Share in Q2... Highest Since Tracking Began

Counterpoint Research Reports Increased Shipments

Expansion of Exynos Adoption in Galaxy S26 and A Series

Samsung Electronics' in-house mobile application processor (AP), Exynos, recorded its highest shipment share since 2024, when tracking began, reaching 9% of the global smartphone AP market in the second quarter of this year. This record is understood to be the result of a significant expansion in Exynos adoption across both premium and mid- to low-end key product lineups.

According to market research firm Counterpoint Research on September 18, Exynos accounted for 9% of global smartphone AP shipments in the second quarter of this year. This figure is up 2 percentage points from the previous quarter (7%) and up 3 percentage points compared to the same period last year (6%). Exynos is Samsung Electronics' proprietary mobile chipset, designed by the System LSI Business of the Device Solutions (DS) division and produced by Samsung Foundry.

Product image of Exynos 2400 by Samsung Electronics. Samsung Electronics

Counterpoint Research analyzed, "The increased shipments of Samsung Exynos occurred simultaneously in the premium and mid-range segments." In the premium segment, the 'Exynos 2600'—mounted in the basic and plus models of the Galaxy S26—drove higher shipments. In the mid-range segment, the 'Exynos 1680' used in the Galaxy A57 and 'Exynos 1480' used in the Galaxy A37 contributed to the growth.

Meanwhile, major competitors struggled due to the overall decline in the smartphone market. Qualcomm saw its shipments decrease compared to the same period last year, influenced by the adoption of Exynos 2600 in basic models of the Galaxy S26 in some regions and by a shortage in memory supply. Taiwanese company MediaTek also experienced a decrease in shipments due to sluggish demand for mainstream and entry-level products as well as slower premium model sales. However, the 'Dimensity 8500' performed well, aided by sales of the Poco X8 Pro and the Honor Power2.

Apple, on the other hand, recorded a slight increase in chipset shipments due to strong sales of high-end models such as the iPhone 17 Pro. UniSOC, facing weak performance in the entry-level market, saw total shipments decline; however, expanded adoption of the T7250 for LTE and the T8300 for 5G helped support some demand.

Counterpoint Research stated, "Global smartphone shipments in the second quarter decreased by 21% year-on-year, due to rising memory costs and conservative inventory management by smartphone manufacturers," adding that "the decrease in shipments for MediaTek and Qualcomm reflects this overall market downturn."

This content was produced with the assistance of AI translation services.