"Isaac Toast Sauce" Boosts Distribution and Product Expansion Through Partnership With Shinsegae DF

Isaac Toast, a brand that brings daily delight with its sweet flavors, has signed a strategic business agreement (MOU) with Shinsegae DF. The two companies plan to expand their distribution networks, develop differentiated products, and target the global market together.

On September 15, at the Shinsegae DF headquarters in Jung-gu, Seoul, Isaac Toast signed a "Win-Win Partnership Business Agreement (MOU) for Global Market Expansion and Mutual Growth" with Shinsegae Duty Free. The signing ceremony was attended by Hakyeong Kim, CEO of Isaac Toast; Joohyun Nam, Head of MD at Shinsegae DF; and other key representatives from both companies.

This agreement aims to strengthen collaboration between the two companies based on the product competitiveness of Isaac Toast demonstrated in the duty-free market, while also uncovering new business opportunities in products, distribution, and marketing. By combining Isaac Toast's strengths in branding and product planning with Shinsegae Duty Free's domestic and global distribution infrastructure and operational know-how, the companies will work to boost duty-free sales, discover international sales channels, and develop exclusive products. Joint marketing, ESG, and social contribution initiatives will further broaden the scope of cooperation, establishing a long-term partnership.

The collaboration gained momentum in April when "Isaac Toast Sauce" was introduced at Shinsegae Duty Free’s Incheon Airport Terminal 1 location. Subsequently, sales channels expanded sequentially to the Myeongdong location and online store in May, and to Incheon Airport Terminal 2 in July, increasing customer touchpoints within the duty-free market.

Sales have also been strong. Isaac Toast Sauce has consistently retained the top spot in the food category at Shinsegae Duty Free. Recently, it was named one of the "Best Products TOP 8" across all categories on the integrated duty-free shopping platform, AIRSTAR DutyFree. Notably, it was the only food product to be selected, demonstrating its competitiveness amongst other major duty-free categories like cosmetics and fashion.

With this agreement, the partnership between the two companies will extend beyond sauce sales to more concrete collaboration on product development and promotions. They will develop exclusive products and packaging tailored to duty-free customers, and showcase joint products and promotions at the Shinsegae Group’s flagship shopping event, "SSG Day," in October.

The partnership, which began in the domestic duty-free market, will expand into overseas markets. By leveraging Shinsegae Duty Free’s overseas distribution experience and global network, they plan to enter new sales channels in North America, Oceania, and Europe, and to devise product and distribution strategies tailored to local consumer preferences, thereby gradually building a foundation for their international business.

Given that Isaac Toast’s signature flavors are now being introduced in the form of standalone products, the brand intends to continue delivering its unique taste and qualities in future exclusive product developments as well.

A representative from Isaac Toast commented, "The sales performance in duty-free channels has revealed strong overseas customer interest and the potential of our products in global markets. Through this agreement, we will work together with Shinsegae Duty Free across multiple areas to introduce the unique taste and brand experience of Isaac Toast to even more international customers."

Meanwhile, Isaac Toast Sauce, the brand’s signature product expressing its 23 years of expertise, is distinguished by its sweet flavor unique to Isaac Toast. It pairs well not only with toast but also with a wide variety of foods and can easily create a new menu experience by simply adding it to basic ingredients, making it highly versatile.

This content was produced with the assistance of AI translation services.