Benefits Including AI Subscriptions, Cloud Services, and Additional Trade-In Rewards

The three major mobile carriers launched the iPhone 18 Pro and Pro Max models on September 18 and began activating the devices for customers who pre-ordered them. The carriers have also announced that they will offer various benefits to all customers who open a line with the new iPhones.


SK Telecom is offering every customer who purchases and activates a new iPhone by October 18 a two-month subscription to T Universe's Google AI Plus (400GB) and a four-month subscription to TVING Ad-supported Standard. Google AI Plus provides about twice the usage limit of the free version of Gemini and comes with 400GB of Google Drive storage.


iPhone 18 Pro. Apple

iPhone 18 Pro. Apple

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KT offers up to a 32% discount on service charges for customers who activate through its online direct shop, the Direct Shop, combining a 25% selective contract discount with an additional exclusive 7% discount. Customers trading in their used phones will receive up to an extra 50,000 won in addition to the existing market value. Those who activate a new iPhone through KT Direct Shop will also receive 12 months of free iCloud Plus 200GB and a package of four essential accessories.


LG Uplus will provide an additional 50,000 won in Naver Pay to customers who purchase a device and trade in their used phones via its official online store. Customers who select the 'Shopping Coupon Pack' benefit can enjoy up to 180,000 won worth of shopping perks over two years.


During the carriers' pre-order period, the Pro model was more popular than the Pro Max. According to SK Telecom, reservations for the iPhone 18 Pro series were at a level similar to the previous version, with the Pro model receiving more attention than the Pro Max. By color, the Pro was most popular in the order of Silver, Black, Glacier, and Burgundy, while the Pro Max was favored in the order of Black, Silver, Burgundy, and Glacier.



KT reported that pre-orders increased compared to the previous launch. By model, the iPhone 18 Pro accounted for about 70% of the total reservations, and the Pro model was chosen most in the order of Silver, Black, Glacier, and Burgundy. For the iPhone 18 Pro Max, Burgundy, Black, Silver, and Glacier were most popular. At LG Uplus, the color preference was Silver at 39.8%, Burgundy at 20.8%, Glacier at 20.7%, and Black at 18.7%.


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