Bread Barbershop Goes Backstage in Real Life... Sharebox Launches XR Pop-Up Store in Sinchon

‘THE BACK STAGE’ Pop-Up Runs September 17-30
Experience XR Games, Merchandise, and Photo Zones

Experience scene at THE BACK STAGE Sinchon branch (Provided by Sharebox Co., Ltd.)

An XR popup store where visitors can experience animated characters and stories in real-life spaces is opening in Sinchon, Seoul.

AI·XR content and spatial interactive development specialist Sharebox Co., Ltd. (CEO Shin Yeonsik) announced that it will run the "Bread Barbershop: THE BACK STAGE" popup store from September 17 to 30 in front of the Matte Black Cafe at Hyundai Department Store Sinchon Branch U-PLEX.

The location has been arranged so that visitors can enjoy IP-based immersive content as part of their department store visit, without needing to go to a separate exhibition venue.

This popup store integrates XR and other technologies into the popular "Bread Barbershop" animation IP, allowing the animated story to be experienced in a real setting. Rather than simply displaying the characters, key features include spatial content and games that recreate the backstage of the show within the space.

The story unfolds around preparations for the comeback stage of the character Macaron. Based on a scenario where Bread Barbershop staff gather to support Macaron, visitors can personally experience backstage episodes as part of the event.

On-site, there will be XR games with an idol concept, a dedicated goods zone, and a photo zone. The Stage Goods Zone will feature a special stage where visitors can take certified photos for social media, and at the end of the popup experience, guests will also be able to capture their visit at the photo zone.

Outside the main area, food and beverage collaborations continue. Visitors can enjoy a special pie and beverage collaboration package created by Sagwadang and Matte Black, alongside event-exclusive package goods and limited edition desserts at the popup store.

THE BACK STAGE official image (Provided by Sharebox Co., Ltd.)

In particular, this popup store is designed for families to enjoy together during Chuseok. Children can encounter the familiar "Bread Barbershop" characters in XR content and real spaces, and document their experiences with family through interactive games and photo zones.

Entry is available during popup operating hours. Guests who make advance reservations can receive discounted admission, and exclusive Bread Barbershop stickers are provided onsite. Even those without a reservation can participate immediately at the venue.

Sharebox plans to use this popup store as a platform to combine IP, technology, and physical space, and aims to expand related collaborations going forward.

A Sharebox representative said, "We plan to implement a trending platform that combines content, technology, IP, and space to drive various collaborations through popup stores," adding that the company is currently in discussions with leading Indian animation companies for partnerships in the second half of the year, and is also exploring pilot projects with a company in Malaysia.

This project was selected for the "K-Content IP Convergence Production Support (Production Specialization) Project" by Gyeonggi Content Agency and was produced with support from the agency.

The "Bread Barbershop: THE BACK STAGE" popup store will be held from September 17 to 30 in front of the Matte Black Cafe at Hyundai Department Store Sinchon Branch U-PLEX. The experience is available from 10:30 a.m. until the closing of Hyundai Department Store Sinchon Branch U-PLEX. Advance reservation and experience information can be found on the official Sharebox website, Naver SmartPlace, and Naver Reservation.

This content was produced with the assistance of AI translation services.