LG Household & Health Care to Cultivate 495ha of Yeoju Forests... 'Green Dam' Project to Aid Water Circulation

"Water Embraced Forest" Project Enters Its Fifth Year
50 Hectares of Forest Managed in 2024
Collaboration with Yeoju City, WWF, and More
Enhancing Rainwater Retention, Carbon Absorption, and Biodiversity

LG Household & Health Care will continue its nature-based water management initiatives by cultivating forests in the Yeoju area to support local water circulation.

LG Household & Health Care announced on the 18th that on the previous day, it shared the achievements of the "Water Embraced Forest" project in Yeoju City, where the country’s largest factory of its subsidiary, Coca-Cola Beverage Co., Ltd., is located. Launched in 2022, this project, now in its fifth year, focuses on enhancing forests’ rainwater retention and water circulation functions.

Sangyong Lee, Chairman of Korea Ecological Environment Research Institute (from the left), Beomsu Kim, Head of Forest Resources Team at Yeoju City, Ji-hye Noh, Managing Director of LG Household & Health Care, Namju Koo, Managing Director of Korea Coca-Cola, Hu-jeong Lee, Chairman of Yeoju City Forest Cooperative, Youngjun Lee, Conservation Director of WWF, and Sanghyun Lee, Factory Manager of Coca-Cola Beverage Co., attended an event on the 17th in Yeoju City to share the results of the "Forest Embracing Water" project, which enhances the mountain water circulation function through forest management with Korea Coca-Cola and WWF (World Wide Fund for Nature), and took a commemorative photo.

Beginning this year, LG Household & Health Care has been managing forests in the Yeoju area in cooperation with Yeoju City, Korea Coca-Cola, WWF (World Wide Fund for Nature), the Korea Institute of Ecological Environment, and the Yeoju City Forestry Association. In the first half of the year, the company carried out young tree cultivation and natural forest care across 50 hectares of woodland in Haho-ri, Geumsa-myeon, Yeoju City. Including this year's activities, the total forest area managed so far amounts to 495 hectares, which is approximately 1.7 times the size of Yeouido.

The "Water Embraced Forest" project improves tree growth environments and enhances the soil's rainwater storage capabilities through activities such as grass cutting, young tree management, and natural forest care. By strengthening the forest’s ability to store and slowly release water, the project helps mitigate floods and soil erosion caused by heavy rainfall, and also contributes to stable water resource preservation. Additionally, the project is expected to have benefits for carbon absorption and biodiversity.

LG Household & Health Care and Korea Coca-Cola are responsible for project funding and management, while WWF oversees project planning and results verification. The Korea Institute of Ecological Environment and Yeoju City Forestry Association handle on-site operations, and Yeoju City and K-water Hangang Regional Headquarters are also partners in the project.

A representative of LG Household & Health Care stated, "This is an ESG initiative that gives tangible benefits back to the local environment and community near our business sites," and added, "We will continue our water replenishment activities in harmony with the local community."

This content was produced with the assistance of AI translation services.