McDonald's and PEACEMINUSONE Release Three Limited-Edition Collaboration Goods
Available for Purchase with Any Burger Set Starting on the 28th
Korea McDonald's announced on the 18th that it will collaborate with the fashion brand PEACEMINUSONE, founded by singer G-Dragon, to launch three limited-edition merchandise items.
This collaboration was planned as part of a large-scale campaign led by Korea and rolled out across 13 Asian markets. Previously, McDonald's selected G-Dragon as a campaign model.
Korea McDonald's announced on the 18th that it will collaborate with the fashion brand PEACEMINUSONE established by singer G-Dragon to launch three limited-edition merchandise items. Photo by Korea McDonald's
View original imageThe released merchandise consists of three items: the McDonald's Vintage Cap, the McDonald's Shoulder Bag, and the McDonald's Pin Set.
The "McDonald's Vintage Cap" is a recreation of the 1980s U.S. McDonald's uniform hat that appeared in G-Dragon's "Too Bad" music video. The cap features McDonald's vintage "M" logo alongside the PEACEMINUSONE logo embroidered on the front.
The shoulder bag displays both the McDonald's Golden Arches logo and the PEACEMINUSONE logo side by side. The pin set includes: the "McD Heart Pin," which reinterprets the abbreviation "McD" as a heart shape; the "Daisy Flower Pin," featuring a daisy, the symbol of PEACEMINUSONE, with a McDonald's sesame bun element at its center; and the "French Fries Pin," which incorporates PEACEMINUSONE's signature line into McDonald's popular French fries menu item.
Beginning on the 28th, the merchandise will be available for purchase at counters in McDonald's locations nationwide. Customers can buy one merchandise item per one burger set ordered, with a purchase limit of one item per person.
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A representative from Korea McDonald's commented, "We hope these limited-edition merchandise items, born from the iconic collaboration between the two brands, become a special gift in our customers' everyday lives."
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