"Measures to Protect the Reputation and Trust of Shareholders and Franchise Owners"

The Born Korea, a restaurant company led by CEO Paek Jongmin, has filed criminal complaints, including for defamation, against individuals who posted critical comments about the company and its management on online communities.


According to industry sources on September 17, The Born Korea recently filed complaints with the Seoul Eunpyeong Police Station and other authorities, accusing authors of critical posts in the Naver discussion room for The Born Korea's stock of defamation and other offenses.

Paek Jongmin, CEO of Theborn Korea Yonhap News

Paek Jongmin, CEO of Theborn Korea Yonhap News

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The previous day, a post appeared in the community from a member claiming to have received a phone call about being sued for defamation. This user wrote, "(The police) told me some details about my comments and said I need to appear because I wrote something about the company's fourth-quarter operating loss. It's harsh. Although I have criticized scam companies before, I've never actually had to visit a police station."


Another poster uploaded a screenshot of a call log with the Eunpyeong Police Station, writing, "I also got a call saying I need to be investigated for defamation. I believe my criticism was legitimate and there was no abusive language. My post was about losses suffered by shareholders and franchisees. This legal action is really frustrating," they said.


Several users in the community have continued to post after claiming they were contacted by the police.


A representative from The Born Korea stated, "Since last year, malicious posts and comments aimed at slander and the spread of false information in online communities have directly harmed shareholders and franchise owners. We are currently proceeding with legal action through a law firm in accordance with principles, targeting acts of slander and dissemination of falsehoods."



They further explained, "These are unavoidable and justified defensive measures to protect the reputation and trust of our shareholders and honest franchise owners from baseless and blind slander and insults."


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