Parkus: Subsidiary Allock Accelerates Entry into Global K-Beauty Market

Online and Offline Two-Track Strategy

Parkus announced on the 17th that its subsidiary Allock is accelerating its entry into the global K-beauty market.

Allock is a core subsidiary of Parkus and is expanding its K-beauty platform business based on Parkus's proprietary LED technology. The company is scaling up its global business, focusing on markets with strong K-beauty demand such as the United States, Japan, and Southeast Asia, by promoting its 'Skinmax'-based solutions that combine devices and cosmetics.

Previously, in July, Allock held local launch events for Skinmax in New York and Los Angeles (LA). The company introduced its products to beauty industry professionals, including local influencers, dermatologists, and esthetic experts, as well as potential customers. According to the company, these events received a very positive response from customers regarding the product’s user convenience and features.

Allock plans to pursue a 'two-track' strategy that expands both online and offline distribution networks without dependence on a single sales channel. In the online channel, the company aims to expand its touchpoints with consumers through global e-commerce platforms. For offline, it plans to collaborate with major distributors and local sales channels in each country. By securing brand awareness and an initial market response online, while simultaneously building up local offline distribution networks, the company seeks to establish itself as a leading K-beauty device brand.

Allock is also broadening its distribution channels in Korea. The company is currently expanding its sales base through major online and offline outlets, including its own mall, Olive Young's online store, and Chicor, and plans to further increase its presence in additional offline stores in the future.

In June, Allock launched its AI-powered Skinmax beauty device, which combines a beauty device and cosmetics, targeting repeat purchases. The company established a 'razor & blade' business model, encouraging repeated purchases of consumable cosmetics such as serums in addition to the one-time sale of the device. Through this model, Allock aims to increase the lifetime value (LTV) per customer and drive sustained sales growth.

A representative from Parkus said, "Global consumers' interest in K-beauty is expanding beyond cosmetics into beauty devices and home care, increasing the growth potential of the related market. Based on Allock's device technology and K-beauty product competitiveness, we will secure differentiated brand competitiveness in the global market and foster the K-beauty platform business as a new growth engine for Parkus."

This content was produced with the assistance of AI translation services.