"Cheer for 'Team Korea' with Cass"...Aichi-Nagoya Asian Games Promotion

Cass, the Official Sponsor of the Korean Sport & Olympic Committee and Team Korea
Consumer Engagement Programs to Wish Success for the National Team
'Cass Viewing Pubs' in Seoul and Metropolitan Area for Baseball and Football Semifinals and Finals
Cheering Kits and Match Prediction Events for Fans
Cass Light Trophy Glass Gift for Customers at Major Retail Stores Nationwide

OB Beer announced on September 17 that Cass will host a cheering event in support of the South Korean national team ahead of the '2026 Aichi-Nagoya Asian Games', which will open on September 19.

Kas Viewing Pub. Provided by OB Beer

Cass is participating as an official sponsor of the Korean Sport & Olympic Committee and the 'Team Korea' national squad at this Asian Games. Throughout the tournament, Cass will hold viewing parties with consumers at major venues in Seoul and the metropolitan area, as well as run major retail promotions and Cass Zero giveaway events.

On the days of the baseball and football semifinals and finals—which attract particularly strong national attention—Cass will operate 'Cass Viewing Pubs' at major locations in Seoul and the surrounding area, allowing people to gather and cheer for the matches. Visitors to participating venues can enjoy match viewing along with exclusive on-site programs. Customers ordering Cass at these venues will receive cheering kits, and various programs such as match outcome prediction events will be organized.

Cass Beer, 2026 Aichi-Nagoya Asian Games 'Team Korea' Support Event. Provided by OB Brewery

At certain large retail stores, customers who purchase two or more Cass Fresh, Cass Light, or Cass Zero bundle packs will receive a trophy-shaped 'Cass Light Trophy Glass'. This promotion runs until September 30 but may end early if supplies run out.

Cass also released a cheering image to wish the national team success in this tournament through its official Instagram account. The image features six members of the national squad: fencer Oh Sanguk, baseball player Kim Doyoung, archer Kim Woojin, judoka Kim Minjong, gymnast Yeo Seojeong, and swimmer Kim Woomin.

Seo Hyeyeon, Vice President of Marketing at OB Beer, stated, "As Korea’s representative beer, Cass has always shared in the moments when our athletes' challenges and national support come together." She added, "As an official sponsor of the Korean Sport & Olympic Committee and Team Korea for these Asian Games, Cass will continue a range of activities to wish our athletes success and help consumers experience the excitement of cheering together."

This content was produced with the assistance of AI translation services.