"Find a Fall Date Look"... LF Launches 'Fashion Shopping' on KakaoTalk
LF Mall Integrated into Kakao's "AI Agent"
Conversational Recommendations for Products and Styles
Connecting Actual Outfit Images with Bags and Shoes
LF Mall, the premium lifestyle platform operated by LF, has partnered with Kakao to launch an artificial intelligence (AI) service that allows users to discover fashion products and styles on KakaoTalk through conversational interactions.
On September 17, LF Mall announced that, starting from the 10th, it has been providing an AI-powered fashion recommendation service via KakaoTalk's AI Agent Service, "Kakao Tools." Users can access the service by entering "Chat GPT for Kakao" on KakaoTalk, then adding LF Mall in "Kakao Tools."
Users can either directly enter the desired product or brand or describe the style that fits a specific time, place, or occasion (TPO) in natural language, and the AI will recommend relevant products. For instance, users can request, "Recommend a Hazzys one-piece dress," or "Find a windbreaker for running," to receive specific product suggestions.
When users search based on style or situation, they can also view actual outfit images alongside the results. By entering the desired concept, such as "Suggest an outfit for a fall date" or "Show me a casual yet sophisticated office look," the AI recommends related styling ideas and products.
The recommendation process utilizes styling content accumulated from LF Mall's fashion community "My Fashion Club," staff reviews, and official Instagram content. It connects users not just to products featured in outfit images, but also to related items such as bags and shoes that can be matched with the look.
LF Mall has previously enhanced its shopping experience through AI-based services such as "Style Talk." This time, the company is expanding its AI-powered fashion discovery functions to KakaoTalk, aiming to broaden its customer touchpoints.
KakaoTalk users can search for fashion through conversational queries and instantly check recommended products on LF Mall. Leveraging KakaoTalk’s approximately 50 million monthly active users (MAU), LF Mall has secured a new shopping channel that allows consumers to discover its products and content outside of its own platform.
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An LF Mall representative commented, "We have made it possible for users to conveniently browse LF Mall’s products and actual styling content simply by asking questions on KakaoTalk," adding, "We plan to further expand our services that combine fashion content and AI technology in the future."
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