LG Electronics to Supply Ultra-Large LED Displays to Capital One Arena in Washington, D.C.

Collaboration with global sports and entertainment company MSE

Building the ultra-large "Visibowl" and "LG Collective"

LG Electronics is accelerating its push into the North American commercial (B2B) display market by supplying next-generation large-scale display solutions to a landmark multi-purpose cultural venue in Washington, D.C., the capital of the United States.

On September 17th, LG Electronics announced that, on September 16th (local time), it signed a multi-year partnership with Monumental Sports & Entertainment (MSE), a global sports and entertainment company, to overhaul the 'Capital One Arena.' Capital One Arena is the home stadium for the NBA's Washington Wizards and the NHL's Washington Capitals and serves as the largest sports and cultural hub in the Eastern United States, hosting various sports events and major concerts.

Under this agreement, LG Electronics will progressively supply state-of-the-art display solutions throughout the arena, including direct-view LED (Light Emitting Diode) displays, high-performance LED signage, and commercial TVs. In particular, the company will be a key partner in developing 'Visibowl,' a new digital space within the Capital One Arena. Visibowl is an innovative area where more than 152 meters of the arena’s corridor walls are covered with ultra-large, immersive digital displays, allowing spectators to enjoy vivid and real-time views of sports games or concerts while on the move.

Additionally, LG Electronics will create a premium spectator space within the arena called ‘LG Collective.’ Concentrating its differentiated display technology, the company plans to provide a unique viewing environment and a premium customer experience. Leveraging this major project, LG Electronics aims to further strengthen its position in the North American commercial display market for sports and entertainment venues.

Doyoung Kwak, Executive Vice President and Regional Head of North America at LG Electronics, emphasized, "We will continue to innovate the customer experience and expand various B2B business opportunities through LG Electronics' distinctive display solutions."

Virtual image of 'Capital One Arena' with LG Electronics' solution applied. LG Electronics

This content was produced with the assistance of AI translation services.