Samsung Electronics Targets Local Market with AI Home Appliances Tailored for India

Hosting 'The Brief' Tech Seminar in India

Reflecting the Hot, Humid Climate and Family-Oriented Culture

Samsung Electronics is unveiling its artificial intelligence (AI) home appliance technologies tailored to the lifestyles and residential environments of local Indian consumers, launching an offensive in the Southwest Asian market.

On the 16th, attendees are experiencing AI home appliances and AI Home tailored to the local market at Samsung Electronics' home appliance tech seminar 'The Brief' held in Gurugram, India. Samsung Electronics

On the 16th (local time), Samsung Electronics announced that it held its home appliance tech seminar 'The Brief' in Gurugram, India. The event invited major local media outlets and influencers, introducing the value of Samsung’s AI appliances as 'AI companions in everyday life,' as well as the AI-based integrated connection platform 'SmartThings.'

To allow direct experience of customized AI solutions reflecting India’s high-temperature, high-humidity climate and family-oriented culture, Samsung Electronics created dedicated zones: an air conditioner experience zone, a kitchen appliances experience zone, and a home care & reliability zone.

In the air conditioner experience zone, the company demonstrated its WindFree technology, which maintains comfort without direct airflow. In particular, it showcased five airflow control technologies utilizing the motion blade of the 'Bespoke AI WindFree Pro' air conditioner. The 'Wearable Good Sleep' mode—interconnected with the Galaxy Watch and Galaxy Ring—was also introduced, offering an optimal sleep environment by adjusting to sleep stages and changes in body temperature.

At the kitchen appliances experience zone, the company presented the 'Now Brief' feature, which recommends personalized information via the Bespoke AI Family Hub refrigerator screen, along with the 'Family Care' function that detects usage patterns and monitors the well-being of parents through their device activity.

In the home care & reliability zone, Samsung Electronics emphasized its differentiated competitiveness in quality and service, which extends even beyond the point of purchase. It introduced 'SmartThings Home Care,' which monitors device status and notifies users when it’s time to replace filters or perform cleaning, as well as 'Home Appliance Remote Management (HRM),' a service where specialists analyze product conditions remotely and provide guidance. Marking its 30th year operating in India, Samsung Electronics plans to continue emphasizing its commitment to quality and service responsibility after purchase, delivering a more trustworthy AI home appliance experience to local consumers.

On the 9th, attendees at Samsung Electronics' home appliance tech seminar 'The Brief,' held in Sao Paulo, Brazil, are experiencing AI home appliances and AI Home tailored to the local market. Samsung Electronics

Meanwhile, last month in Sao Paulo, Brazil and on the 9th in Mexico City, Mexico, Samsung Electronics held tech seminars for the Central and South American markets, targeting more than 80 leading local media representatives and influencers.

Lee Sangjik, Executive Vice President of the Digital Appliances (DA) Division at Samsung Electronics, stated, "The true value of AI home appliances lies in improving consumers' daily lives and quality of life," adding, "Samsung Electronics will continue to innovate by developing AI technologies that reflect the environment and culture of each region, striving to become a companion that delivers real value in everyday life."

This content was produced with the assistance of AI translation services.