HiteJinro's Terra Becomes Korea's First Beer to Receive 'NON-GMO' Certification for Five Consecutive Years
All Ingredients, Including Secondary Components, Verified as Non-GMO
HiteJinro’s beer brand Terra has become the first domestic beer to receive the NON-GMO certification from the globally recognized organization, NON-GMO PROJECT, for five consecutive years.
On September 17, HiteJinro announced that it had received the NON-GMO certification for five consecutive years since 2022, confirming that the company uses only ingredients derived from seeds grown and harvested in their natural form rather than from genetically modified crops.
The NON-GMO PROJECT, which administers this certification, is a globally authoritative nonprofit organization established in the United States. Certified products undergo verification of their raw materials and supply chain, and compliance is continuously monitored through annual reassessment even after initial certification.
During the certification process, Terra verified that all primary and secondary ingredients used in its products are non-genetically modified materials. However, under the regulations of the Korea Ministry of Food and Drug Safety, the NON-GMO labeling is permitted only for certain ingredients such as soybeans, corn, sugar beet, canola, cotton, or alfalfa. Among Terra's ingredients, only 'corn starch' falls within this category.
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A HiteJinro representative stated, "The NON-GMO certification has solidified Terra’s brand identity as a 'clean lager,' consistently pursuing a philosophy of using 100% naturally fermented carbonation and 100% Australian pure malt," adding, "We will continue to grow as a brand trusted by consumers through rigorous quality management going forward."
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