Shinsegae Duty Free Launches Four Annual "Shinmyeon Sale" Events... Up to 70% Off at First Sale

Targeting Chuseok, National Foundation Day, and Hangeul Day Holidays

Held from September 17 to October 11

277 Brands and over 3,800 Products Online

85 Brands Participating at Myeongdong Branch

Shinsegae Duty Free will hold four large-scale discount events each year, timed to coincide with major holidays and long weekends. The company's strategy is to expand customer inflow by organizing regular events during periods of high demand for duty-free shopping.

On September 17, Shinsegae Duty Free announced the launch of a new regular mega sale, the "Shinmyeon Sale." "Shinmyeon" is an abbreviation commonly used for Shinsegae Duty Free. The first event will be held both online and offline for 25 days, from today until October 11.

On its online mall, up to 70% discounts will be offered on more than 3,800 products from 277 brands. In the cosmetics and perfume categories, 173 brands and about 2,200 products will participate, with discounts of up to 60%. Leading imported brands such as Yves Saint Laurent Beauty, Lancôme, Kiehl’s, and Prada Fragrance, as well as K-beauty brands, will take part in the event.

In the fashion, accessories, and leather goods categories, around 1,300 products from 83 brands will be introduced. The store will also offer more than 160 exclusively featured brands and event-only products available only at Shinsegae Duty Free.

At the Myeongdong branch, up to 40% discounts will be available on about 290 products from 85 brands, including Sulwhasoo, The History of Whoo, Anua, and Biotherm. The event products for the online mall and offline stores are curated separately, and throughout the event period, main products and benefits will be updated sequentially.

Theme events related to alcoholic beverages and K-beauty will also be held. In the “Captainttageo PICK” event with travel influencer Captainttageo, Glenfiddich and Balvenie will be featured. During the brand week in collaboration with Amorepacific, bestsellers from Sulwhasoo, Hera, and Aestura will be available for purchase.

The event will be held in two phases: the first from September 17 to September 30, and the second from October 1 to October 11. Shinsegae Duty Free plans to continue offering the Shinmyeon Sale regularly during major holidays and long weekends in the future.

A Shinsegae Duty Free representative said, "We have brought together popular products and exclusive benefits across luxury, beauty, fashion, and liquor," adding, "We will regularly present these events during major holidays and long weekends to establish it as a leading shopping event."

This content was produced with the assistance of AI translation services.