Peacepiece Studio to Open 990㎡ Flagship Store in Seongsu

Peacepiece Studio will open ‘Mardi Mercredi Seongsu’ on September 18.

According to Peacepiece Studio on September 17, the Seongsu flagship store has been set up across four floors, from basement level 1 to the third floor above ground, with a total area of about 990 square meters (approximately 300 pyeong). The location will showcase the entire Mardi Mercredi lineup—including women’s, sports, kids, and pet collections—as well as collaboration collections and store-exclusive limited editions, all in one place.

Peacepiece Studio plans to operate this store not just as a retail space, but as a complex cultural venue that combines fashion, art, and music. Their strategy is to use various content to increase visitors’ dwell time and deepen the overall brand experience.

Each floor has been tailored to offer unique experiences. The third floor is dedicated to ongoing partnership projects and pop-up events with domestic and international brands and artists. The basement level 1 will feature Peacepiece Studio’s record label, TW Records, with an LP store. Within this space, visitors will be able to enjoy a differentiated branded experience that combines both fashion and music.

Peacepiece Studio aims to use the Seongsu flagship as a base to continue expanding customer touchpoints for Mardi Mercredi across core commercial districts both in Korea and internationally. The company plans to leverage the operational expertise and customer insights gained in Seongsu to strengthen its position as a global brand, particularly in key overseas markets such as China. As part of this effort, Peacepiece Studio is currently developing a flagship store measuring about 744 square meters (approximately 225 pyeong) on Anfu Road, Shanghai, with the opening targeted for January next year.

Peacepiece Studio CEOs Hwamak Park and Seungwan Seo commented, “The Seongsu flagship store is not just a place to sell products—it is a hub where fashion, art, music, and local culture intersect to create a unique brand experience. Going forward, we will continue to expand customer touchpoints in major domestic and international commercial areas and enhance Mardi Mercredi’s global brand competitiveness through distinctive content.”

This content was produced with the assistance of AI translation services.