Publishing City Cultural Foundation and Dong-Ah Institute of Media and Arts Join Hands for "Paju Fair Book & Culture" Collaboration

To Be Held at Paju Book City from October 9 to 18
Featuring Books, Performances, Exhibitions, and a Book Market
Joint Organization of Short-Form Video Contest and Supporters Program
Expanding Youth Participation

The Publishing City Cultural Foundation and Dong-Ah Institute of Media and Arts will collaborate through an industry-academia partnership to ensure the successful hosting of the "Paju Fair Book & Culture" and the revitalization of local culture and arts.

Kang Sungmin, Chairman of the Publishing City Culture Foundation (left), and Kim Sanggyo, President of Dong-Ah Institute of Media and Arts, are posing for a commemorative photo after signing an industry-academic cooperation agreement for the successful hosting of 'Paju Fair Book & Culture' and revitalization of local culture and arts on the 15th at the international conference room of Dong-Ah Institute of Media and Arts in Anseong, Gyeonggi Province. Publishing City Culture Foundation

The Publishing City Cultural Foundation announced on the 16th that it signed a business agreement with Dong-Ah Institute of Media and Arts on the 15th at the international conference room of Dong-Ah Institute of Media and Arts in Anseong, Gyeonggi Province. The signing ceremony was attended by Sungmin Kang, Chairman of the Publishing City Cultural Foundation; Dongseok Jang, Secretary General; Sanggyo Kim, President of Dong-Ah Institute of Media and Arts; Eunggu Kong, Head of the Industry-Academia Cooperation Group; and Hyukjae Choi, Director of the Knowledge-Based Industry-Academia Collaboration Center.

This agreement was arranged to jointly promote the "Paju Fair Book & Culture," which will be held from October 9th to 18th at the Asia Publication Cultural Information Center and various locations in Paju Book City, and to expand youth participation in the festival.

The two organizations plan to jointly organize a "Short-Form Video Contest" to introduce the festival from the perspective of Millennials & Gen Z, as well as a "Supporters" program to create content capturing scenes from the festival. There are also plans to integrate Dong-Ah Institute of Media and Arts students' video production capabilities into festival promotion and on-site content creation.

"Paju Fair Book & Culture" is a cultural and arts festival centered on books, featuring performances, exhibitions, a book market, lectures, workshops, international exchange programs, and youth cultural projects. The opening performance, to be held at 5 p.m. on October 9th, will feature musician Car, the Garden; writer Lee Seula; and singer Lee Chanhee.

Sanggyo Kim, President of Dong-Ah Institute of Media and Arts, said, "It is meaningful that the creative video production capabilities of our students can contribute to promoting 'Paju Fair Book & Culture,'" adding that the university will support both the short-form video contest and the supporters program at the institutional level.

Sungmin Kang, Chairman of the Publishing City Cultural Foundation, stated, "The content to be produced from the fresh perspectives of Dong-Ah Institute of Media and Arts students will serve as an excellent medium to promote 'Paju Fair Book & Culture' and Paju Book City." He also expressed, "We will expand this festival beyond books, creating a vibrant venue for culture and festivity that everyone can enjoy."

This content was produced with the assistance of AI translation services.