Gamsung Corporation Expands 'Snow Peak' Premium Stores in China

Lifestyle outdoor company Gamsung Corporation announced on September 16 that the outdoor brand Snow Peak Apparel has been opening stores consecutively in premium commercial areas across mainland China.

Store exterior of Henglong Square branch in Jinan City, Shandong Province, opened in September / Photo by Gamseong Corporation

At the end of last month, Gamsung Corporation opened a large-scale store of approximately 504 square meters at Sanshan Outlet in Taiyuan, Shanxi Province, China. The Taiyuan Xinsan location, marking Snow Peak Apparel’s first entry into the North China region, offers a wide-ranging assortment including the brand’s latest apparel collection, camping gear, and end-of-season products.

On September 5, it unveiled another large-format store of about 350 square meters at Henglong Plaza in Jinan City, Shandong Province. Based on a “natural luxury” concept, the store features refined urban sensibilities and minimalism, creating the brand’s signature sophisticated spatial aesthetics. Reflecting the rising trend of pet-friendly lifestyles in China, the brand also introduced a new lineup of pet products.

The company is also working to strengthen its brand presence in the domestic market. Recently, it opened a new store with premium, understated interior design at Nine One Hannam in Hannam-dong, Seoul, bringing a differentiated spatial experience to the flagship.

A Snow Peak Apparel representative stated, “We plan to continue expanding our distribution network centered on major hub cities in China through strategic cooperation with our local partner, Beinlefun,” adding, “Additional store openings are planned in China’s key first-tier and emerging first-tier cities, including Beijing, Shanghai, and Wuhan.”

This content was produced with the assistance of AI translation services.