Woori Investment & Securities Signs Official Sponsorship Agreement with Spanish Football League LALIGA
Woori Investment & Securities has signed an official sponsorship agreement with LALIGA, Spain's top-tier professional football league.
According to Woori Investment & Securities on September 16, 2026, this partnership is meaningful in that it brings together the dynamic energy of LALIGA with the spirit of challenge embodied by Woori Investment & Securities, a company rapidly expanding its business base since its establishment. The company plans to go beyond the traditional naming sponsorship of simply exposing its logo, aiming to connect the global sports fanbase with new customer experiences and thereby establish a differentiated retail brand image.
Through this sponsorship, Woori Investment & Securities plans to provide customers with “special experiences that money cannot buy.” The company aims to introduce a wide variety of content that is not limited to simple advertising, but rather allows fans to actively participate and enjoy. This includes, for example, organizing supporter trips for clubs such as Atletico Madrid—which features a Korean national team player— as well as FC Barcelona and Real Sociedad. Programs are also being planned to enable fans to experience "El Clasico"—the legendary derby match between Real Madrid and FC Barcelona—live at the stadium.
In addition to local match viewing programs, the company intends to sequentially launch experiential events that combine content related to LALIGA's clubs and players with financial services offered by Woori Investment & Securities.
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A representative from Woori Investment & Securities commented, "The dynamic energy of LALIGA, which excites fans all around the world, directly reflects our spirit of challenge as we broaden our financial territory. Through this sponsorship, we aim to deliver unforgettable and special moments to our customers, and at the same time, approach them with a diverse range of content so that investing can become a joyful part of daily life."
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