Dongkook Pharmaceutical Launches New TV Commercial for Pansidil Featuring Actor Ha Seokjin
Emphasizing the Importance of Early Hair Loss Management with Kim Sungjoo, the Long-Time Model
Dongkook Pharmaceutical announced on September 16 that it has selected actor Ha Seokjin as the new model for its hair loss treatment, Pansidil, and released a new TV commercial.
TV commercial image of Panthidil, a hair loss treatment by Dongkook Pharmaceutical. Dongkook Pharmaceutical
View original imageThis advertisement delivers the message that people should start managing hair loss concerns from the moment they begin, using Pansidil. Kim Sungjoo, the previous model, and the newly appointed model, Ha Seokjin, appear in a talk concert-style commercial, inviting the audience to check their hair directly. The commercial explains the key ingredients and mechanisms of Pansidil in a way that is easy to understand.
An official in charge of advertising at Dongkook Pharmaceutical said, "Through the collaboration of Kim Sungjoo, who has been active as a Pansidil model for nine years, and Ha Seokjin, we wanted to deliver the message to start management from the early stages of hair loss," adding, "We hope this will encourage consumers to proactively manage their hair loss symptoms instead of neglecting them."
Pansidil is a non-prescription drug formulated with six ingredients, including keratin, L-cystine, medicinal yeast, and vitamins. The product helps supply nutrients essential to hair via the bloodstream to the cells in the hair root tissue, resulting in thicker hair and reducing hair loss. It is used for diffuse hair loss caused by factors such as stress, fatigue, and nutritional imbalance.
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In a domestic clinical study on a medicinal yeast complex, 79% of participants experienced improved hair thickness. The number of lost hairs decreased by 45%, while the total hair count increased by 12%. Pansidil can be purchased at pharmacies without a prescription and is taken one capsule three times a day.
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