Seoul Foundation for Arts and Culture and Hanse Yes24 Cultural Foundation Sign MOU to Support Basic Arts Fields

The Seoul Foundation for Arts and Culture and the Hanse Yes24 Cultural Foundation announced on September 16, 2026, that they had signed a Memorandum of Understanding (MOU) at the Seoul Foundation for Arts and Culture’s Daehakro Center on September 15. The agreement aims to support artists in classical music, literature, and other basic arts, as well as to promote Korea-ASEAN cultural and artistic exchanges.

This agreement was established to revitalize the basic arts ecosystem, including classical music, literature, and fine art, areas that have relatively less support and attention compared to commercial art. It also seeks to discover and sponsor next-generation artists, while expanding cultural and artistic exchanges between Korea and ASEAN countries.

Song Hyungjong, CEO of Seoul Foundation for Arts and Culture (left), and Paek Sumi, Chairperson of Hanse Yes25 Cultural Foundation, are taking a commemorative photo after signing a Memorandum of Understanding (MOU) to support artists in the field of basic arts and to promote cultural and artistic exchange between Korea and ASEAN. Seoul Foundation for Arts and Culture

The two institutions plan to connect human and material resources to foster the development of arts and culture in Seoul and to promote Korea-ASEAN literature and art exchanges. Specifically, they will work to: ▲ broaden the cultural and artistic base through cooperative systems and network building ▲ identify and sponsor promising artists by coordinating their programs ▲ link Korea-ASEAN cultural and arts initiatives, such as international cultural exchange exhibitions and the Southeast Asian Literature Series.

Previously, in June, the two institutions collaborated in advance for the performance “2026 Winterreise in Summer,” which was hosted by the Hanse Yes24 Cultural Foundation. They invited citizen audiences to the concert in conjunction with an arts sponsorship event held on the official social media channels of the Seoul Foundation for Arts and Culture.

Song Hyungjong, CEO of the Seoul Foundation for Arts and Culture, commented, “This Memorandum of Understanding will serve as a starting point for mutual growth, providing broader creative opportunities for artists and richer cultural experiences for citizens. Through the close cooperation of our two institutions, I look forward to seeing Seoul develop into an even more vibrant global cultural city.”

This content was produced with the assistance of AI translation services.