Daangn: "From Ad Status to Performance Analysis, Now Just Ask AI"
Launch of Advertising Model Context Protocol (MCP)
On the 16th, local community platform Daangn announced that it has introduced the 'Model Context Protocol (MCP)' for advertisers. MCP is a technology that allows artificial intelligence (AI) models or agents to connect with various systems and data, enabling them to retrieve information or perform actual work tasks.
'Daangn Ad MCP' helps users link their regularly used AI to their Daangn ad accounts, allowing them to check and analyze advertising data simply by conversing with the AI. With just a single question, users can check and compare items such as: ▲ their ad accounts and balances ▲ status of ongoing ads ▲ performance by period, etc.
The usage process is also simple. Users just need to register the Daangn Ad MCP server address with the AI and verify their identity using their Daangn Business account. Once connected, they can ask the AI questions in natural language such as, "Summarize my ad performance over the past 7 days," and the AI will automatically retrieve and organize the necessary ad data for easy viewing.
It is also easy to continue the conversation and refine the analysis. The AI that users regularly use already understands the context of their brand or ads based on previous interactions, so users do not need to explain the purpose and background of the ads or provide data separately every time. This allows for context-specific and detailed analysis to continue seamlessly.
The Daangn Ad MCP is currently available on both Claude and ChatGPT. Daangn plans to continue upgrading its data retrieval and analysis capabilities, and will gradually expand the MCP’s support to include features like ad creation and modification.
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A representative from Daangn stated, "We introduced the MCP so that anyone, even those unfamiliar with ad analysis, can easily access and utilize Daangn ad data through AI," adding, "We will continue to enhance our services so that advertisers can operate campaigns more efficiently and achieve better results."
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