SSG.com Launches "Sseuk Scale-Up" to Support HMR Small Business Product Development
Launch of Consulting Program
Consultation Event Held for HMR Small Business Owners on the 15th
SSG.com announced on the 16th that it has launched the "Sseuk Scale-Up" consulting program to support product development for small business owners in the home meal replacement (HMR) sector.
The Sseuk Scale-Up program was established in collaboration with the Gangwon Center for Creative Economy & Innovation as part of the 2026 Small Business Leap Support Project by the Ministry of SMEs and Startups and the Small Enterprise and Market Service.
On the 15th, SSG.com held a consultation event at its headquarters in Yeongdeungpo-gu, Seoul, for HMR small business owners from the Gangwon region, where the company reviewed product assortment, price competitiveness, and marketability. A seminar was also held to share HMR market trends, as well as product development and branding strategies.
Customized consulting for each participating company will be conducted through the end of this month, and the improved prototypes will be reviewed during the final consultation event scheduled for the end of October.
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Woo Minseong, Head of HMR Development and Operations at SSG.com, said, "The goal of this program is to help increase the competitiveness of partner products based on our product planning know-how and sales data," adding, "We will continue our efforts to strengthen the competitiveness of small business owners' products."
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