Lotte Department Store to Open 'Pickleball Specialty Store' on the 18th

Dedicated Racket Sports Zone for Both Tennis and Pickleball
Featuring Over 292 Pickleball-Specific Equipment and Apparel Items

Lotte Department Store announced on the 16th that it will open the retail industry's first store dedicated to pickleball, featuring a regulation-sized court, on the third floor of the Lotte World Mall on September 18.

Pickleball is a racket sport that combines elements of tennis, badminton, and table tennis. It has gained popularity in North America recently due to its low entry barrier and high activity level. In Korea as well, there has been a growing number of pickleball clubs, especially among people in their 20s and 30s.

A draft of the pickleball store located on the 3rd floor of Jamsil Lotte World Mall in Sincheon-dong, Songpa-gu, Seoul. Provided by Lotte Department Store.

This new store is a pickleball-specialized space of approximately 260 square meters (80 pyeong), created by Lotte Department Store in collaboration with FILA Korea. Inside the store, a regulation-size court measuring 13.4 meters in length and 6.1 meters in width has been installed.

The store will offer a total of 292 pickleball-related products, including FILA sports gear, dedicated pickleball paddles and balls, apparel, and footwear. It will also showcase equipment from international pickleball brands such as Joola, Selkirk, and PrynD.

Lotte Department Store has placed the pickleball store next to its existing tennis specialty store, Tennis Metro. By combining the two, they have created a racket sports-specialized zone spanning approximately 750 square meters (230 pyeong), transforming the third floor of Lotte World Mall into a space where visitors can experience both tennis and pickleball together.

A pickleball store rendering on the 3rd floor of Jamsil Lotte World Mall located in Sincheon-dong, Songpa-gu, Seoul. Provided by Lotte Department Store.

The store features an on-site professional coach. The court can be reserved on weekdays for 40,000 won and on weekends for 50,000 won via Naver reservation. Customized lessons for one-on-one and two-on-one sessions, English instruction, and single-point lessons are also available. In addition, regular exchange events will be organized in collaboration with local clubs.

To celebrate the grand opening, an open play fee discount of 50% will be offered to pickleball enthusiasts until October 31. New paddle buyers will receive either a beginner lesson voucher or a one-hour court usage pass.

This content was produced with the assistance of AI translation services.