Wise Planet Company Records 1,477.65-to-1 Competition Ratio in Retail Public Offering Subscription

Wise Planet Company recorded a subscription competition ratio of 1,477.65 to 1 during its public offering subscription for retail investors held on September 14 and 15.

According to Wise Planet Company on the 16th, the deposit received for this subscription was calculated to be approximately KRW 3.5464 trillion. In the demand forecast targeting domestic and overseas institutional investors conducted from September 4 to 10, a total of 2,323 institutions participated, resulting in a competition ratio of 1,248 to 1, and the final offering price was set at the upper end of the desired price band, KRW 12,000.

Along with the successful subscription, the initial float upon listing was also restricted. The lead underwriter prioritized allocations to mandatory allotments for high-yield funds and KOSDAQ venture funds (each accounting for 10% and 30% of the public offering, respectively) in accordance with Article 9 of the Rules on Securities Underwriting. The remaining shares were preferentially allocated to institutional investors who committed to mandatory holding periods. Although the number of mandatory holding applications was limited, proactive implementation of a policy favoring such investors at the allotment stage led to an increase in voluntary lock-up shares. As a result, the number of shares available for trading on the first day of listing was tallied at 1,445,356, representing a circulation ratio of 14.42%.

The company plans to use the funds raised from this IPO for: ▲ development of products tailored for the U.S. premium water care market and establishment of D2C channels via Amazon and its own website; ▲ expansion of Dr. Piel and Noojam lineups, and launch of new products such as Airenol, Vegetarian, and CityPie; and ▲ strategic investment and M&A activities targeting consumer brands with high growth potential. In particular, acquired brands will be integrated with the company’s own systems and operational know-how to accelerate scaling up, aiming for rapid external growth through a virtuous cycle strategy.

CEO Kyungmin Joo stated, "I would like to express my sincere gratitude to investors who showed strong interest, not only in the demand forecasting but also in the general subscription." He added, "After listing, we will do our utmost to enhance corporate value through stable profit generation and shareholder return initiatives, including the introduction of shareholder benefit programs. We aim to prove the successful approach built domestically in the global market and leap forward as a leading global brand builder."

This content was produced with the assistance of AI translation services.