"Which Moisturizer Should I Buy?"... GS Shop's AI Assists with Search, Reviews, and Comparison

'AI Shopping Assistant' Launch
Beauty Category First, Expansion of AI-Assisted Shopping Features to More Product Categories

Starting September 16, GS Shop will launch the 'AI Shopping Assistant' on its mobile app to help customers explore and select products.

The AI Shopping Assistant is a service that applies AI technology to every stage of shopping, from product search and detailed information retrieval to review exploration and product comparison. Customers can ask and receive product-related questions in natural language through a conversational agent. It will first be applied to the beauty category and will be available through app updates released sequentially from September 16 to 20.

Even if customers do not know the exact product name, they can search with everyday expressions during the search stage. For example, searching for 'moisture' prompts the AI to suggest relevant questions such as "Please recommend a moisture cream for dry skin" and "Is there a moisture cream that can be used for sensitive skin?" Customers can choose the question they are interested in and continue exploring.

GS Shop will launch an 'AI Shopping Assistant' on its mobile app starting Wednesday, September 16, to help customers browse and select products. GS Shop

On the product detail page, the 'AI Product Summary' provides a 3- to 4-line overview covering key features, ingredients, and texture. The 'AI Review Summary and Filter' summarizes frequently mentioned advantages and cautions found in customer reviews, and selectively shows reviews that are related to interests such as moisturizing power or dryness.

The 'AI Product Comparison' feature allows users to compare prices, benefits, key ingredients, skin concerns, texture, and more by category.

If customers develop questions while browsing, they can ask the conversational agent. The agent responds by considering both the product currently being viewed and the context of previous conversations, so there is no need to re-enter product information. For example, when viewing a retinol ampoule, a customer might first ask about how to use it and then follow up with questions like "How many times per week is appropriate for beginners?" or "Is it okay to use in the morning?"

Heo Yooncheol, Head of AX Innovation at GS Retail Home Shopping BU, said, "Starting with beauty products, we plan to gradually expand the scope of AI to help customers understand products more easily and confidently choose what suits them," and added, "By seamlessly integrating AI into the entire shopping journey, we aim to deliver a differentiated shopping experience where customers receive assistance whenever they need it."

This content was produced with the assistance of AI translation services.