Lotte Mart Chuseok Gift Set Pre-Order Sales Up 14.9%... Main Sale Starts on the 17th
From Practical Food Options to Personalized Sets
Total Number of Main Sale Sets Up 10%, Value-for-Money Items Up 20%
Lotte Mart announced on September 15 that it will hold its main Chuseok gift set sale at all stores nationwide for eight days, from September 17 to 24. Reflecting high inflation and changing holiday spending trends, the total number of gift set items has been increased by 10% compared to the previous year, and the number of value-for-money sets under 50,000 won has been expanded by 20%.
According to Lotte Mart, this year’s products are organized around three main themes: “ultra cost-effective” sets with reduced price burdens, “practical premium” sets focused on high-quality fresh foods in the 100,000 won price range, and “unique and differentiated” sets targeting personal preferences.
Pre-order sales held from August 6 to September 14 increased by 14.9% compared to the same period last year. In particular, sales of value-for-money sets under 50,000 won rose by 33%, while fresh sets in the 100,000 won range grew by 16%.
For value-for-money products, “Chungju Fresh Shine Apples” and “Cheonan Pears” are available to L.Point members at 49,900 won and 44,900 won, respectively. The “Chungju Apple” hand-carry set is priced at 29,000 won, and the “One Plate Zespri Gold Kiwi” set is offered at 16,900 won.
The selection of premium fresh sets around the 100,000 won price range has also been expanded. The “U.S. LA-Style Beef Short Rib Set” is available to L.Point members at 99,000 won, the “AI-Selected Yeongju Sobaeksan Apples” may be purchased for 89,900 won when using a promotional card, and the “Locally Sourced Silver Hairtail Set” sells for 169,000 won.
For unique options, Lotte Mart is introducing the “Kelp-Aged Premium Sashimi Omakase,” which includes flounder, salmon, red sea bream, and sashimi knives, at 99,000 won. The “Seasoned Pork King Galbi Grill Set” is 59,000 won, and the “NutriOne Oletto Set,” containing olive oil, tomato, and lemon juice in stick form, is 29,980 won.
For processed foods and daily necessities, Lotte Mart has bolstered its lineup of practical sets around 30,000 won. Customers can receive discounts up to 30% on select gift sets when using a promotional card, and according to purchase amount, can also receive benefits such as immediate discounts or gift certificates worth up to 500,000 won.
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Shim Youngjun, head of promotions and marketing at Lotte Mart and Super, stated, “We planned this main sale to actively reflect customers’ demand for practical sets amid ongoing inflation and increasingly diverse lifestyles. From cost-effective sets with reduced price burdens to differentiated high-quality fresh sets in the 100,000 won range and unique gift sets, we have prepared a rich array of options to help customers prepare for the holidays in a rational way.”
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