NAMUHX Enters Malaysia... Targeting the Global Wellness Robotics Market

Malaysia Chosen as First Overseas Base in Southeast Asia's AI and Data Hub
AI and Robotics Combined in a Wellness Robot

SK Intellix's artificial intelligence (AI) wellness robotics brand, NAMUHX, has opened the door to global expansion, starting with its entry into the Malaysian market.

On September 15, SK Intellix announced that it held the official launch event for NAMUHX in Malaysia, attended by key figures from the government and partner companies.

This entry into Malaysia marks NAMUHX’s first overseas market expansion after establishing a stable business foundation in Korea. Malaysia has recently been undergoing a strategic transformation through national industrial policies, shifting from a service- and manufacturing-oriented economy to advanced, high value-added industries based on digital technology and AI. It is rapidly emerging as a hub for AI and data centers in Southeast Asia. In line with these trends, NAMUHX aims to take an early lead by introducing its AI wellness robot to the local market.

At the NamuX Malaysia launch event held on the 14th, Kim Jajung, Head of SK Hynix Malaysia (sixth from the left), and other attendees are posing for a commemorative photo. SK Hynix

Through its official launch event held on September 14, NAMUHX has begun its full-scale entry into the Malaysian market. NAMUHX is a wellness robot that integrates advanced AI technologies with robotics to help manage daily wellness routines. Its key features include: ▲ 'Air Solution'—an autonomous navigation and purification function that detects and cleans air pollutants by location; ▲ 'Live View'—a real-time video monitoring function; ▲ an interactive feature that uses an on-device Large Language Model (LLM) to enable voice control without the need for an internet connection; and ▲ 'Vital Sign Check'—a contactless function that measures five major health indicators. In addition, the product has received ISO/IEC 27001 certification, demonstrating its technological excellence and commitment to personal data protection at a global standard.

A representative from NAMUHX stated, "Malaysia is a market with immense growth potential for advanced AI industries. Through this launch event, we have successfully showcased the unique technological strengths and value of NAMUHX," adding, "Starting with Malaysia, we plan to introduce NAMUHX to major global markets such as the United States, establishing ourselves as a leading global wellness robotics brand."

This content was produced with the assistance of AI translation services.