[Today’s New Product] Sampo Canned Grape Sales Soar 21 Times... Convenience Store Even Launches a Highball

GS25 Leverages Viral "Sampo Canned Grape" Sensation on Social Media
"Sampo Canned Grape" Canned Fruit Sales Soar 21-Fold
Set at 4.5% ABV, Reflecting the Low-Alcohol Trend

GS25, a convenience store operated by GS Retail, announced on September 15 that it will launch "Sampo Canned Grape Highball" on September 16.

"Sampo Canned Grape Highball" is a product that reinterprets the fruit canned product "Sampo Canned Grape" as a highball. GS25 stated, "We have noted the growing consumer interest, as unique recipes using 'Sampo Canned Grape'—including fruit punch, beverages, and desserts—have been appearing one after another." The company added, "An analysis of 'Sampo Canned Grape' sales over the past four months shows that sales increased more than 21 times compared to the previous four months."

Provided by GS25.

GS25 translated the popularity of "Sampo Canned Grape" recipes into a highball product. Whereas typical fruit highballs focus on capturing the aroma and flavor of fruit, the "Sampo Canned Grape Highball" is characterized by its generous inclusion of bouncy grape pulp, allowing consumers to enjoy both the taste and texture of grapes with each sip.

The alcohol content is set at 4.5%. To celebrate the launch, GS25 is running a promotion through September 30, offering three cans of "Sampo Canned Grape Highball" for 12,000 won.

On the same day, GS25 will officially launch "Hetbahn White Rice Makgeolli" and "Hetbahn Black Rice Makgeolli," both of which utilize the Hetbahn intellectual property. These two products are premium makgeolli made without aspartame, brewed from Baegok rice cultivated in Yongin. "Hetbahn White Rice Makgeolli" is characterized by its clean taste, while "Hetbahn Black Rice Makgeolli" features a rich and robust flavor. Each bottle is priced at 5,900 won.

This content was produced with the assistance of AI translation services.