CTK Forms Strategic Partnership with Lala Station for US Market Expansion

The global beauty platform company CTK announced on September 15 that it has entered into a business agreement with Lala Station, a global fandom commerce platform company, to establish a strategic partnership in the US market. The two companies will begin their collaboration starting with season 2 of ENA’s commerce survival program ‘X THE LEAGUE’.

On the 8th, at the business agreement signing ceremony between CTK and Lala Station, Jung Inyong, CEO of CTK (left), and Lee Cholho, CEO of Lala Station, are posing for a commemorative photo. Photo by CTK

The core of the agreement is the strategic integration of both companies’ platforms. By linking Lala Station’s seller platform ‘X the Link’ with CTK’s distribution platform ‘CTKCLIP.SHOP’, the process will be connected from securing products to be sold by sellers all the way to delivering them to US consumers. The two companies plan to create an environment where sellers can focus solely on sales activities.

‘X THE LEAGUE’ is a global commerce survival show co-produced by Lala Station and the multi-entertainment channel ENA, featuring eight teams from nine countries including Korea, the US, Japan, China, and Indonesia. Forty global sellers will introduce domestic brand products to overseas consumers and sell them via live commerce. Currently, more than 200 brands are participating, and cumulative sales to date have reached 70 billion won.

In season 2, CTK will focus on establishing the commerce ecosystem for US sellers. The first task of the collaboration is to enable sellers to maintain stable sales through the integration of their platforms.

For the past 25 years, CTK has been engaged in cosmetics development and consulting for global brands, building a ‘factoryless’ model that connects manufacturers worldwide without operating its own factory. CTK is driving digital transformation based on its B2B brand development platform CTKCLIP.COM and the beauty and lifestyle distribution platform CTKCLIP.SHOP.

Jung Inyong, CEO of CTK, stated, “Building a good brand and enabling that brand to actually reach overseas consumers are distinct challenges. By integrating the global fandom commerce ecosystem with CTK’s platform environment, we aim to create an entirely new route for domestic brands to enter the US market.”

This content was produced with the assistance of AI translation services.