[Click eStock] "Obzen Showcases AX-CRM Powered by Proprietary AI 'Quasar'...Sales Performance Becoming Visible"

Obzen is accelerating the expansion of its AI data business, leveraging its proprietary artificial intelligence (AI) platform 'Quasar.' Since merging with Zalecia, the company has broadened its base of customers and partners, and as real-world implementation cases and proof-of-concept (POC) projects for large corporations multiply, sales results for the AI business are becoming visible.

Independent research firm ValueFinder announced on September 15 that Obzen held the 'obzen summit 2026' on September 10, introducing its AI-Ready Data-based Data Agent and Agentic AI strategies to partners and clients.

This was the first integrated event since the merger with Zalecia. Obzen is restructuring its business around its global partner ecosystem. Global vendors such as Strategy (formerly MicroStrategy), Microsoft, OutSystems, KNIME, and SynxDB directly managed sessions and booths at the summit.

The key point is that Obzen is shifting from selling its own licenses as standalone products to integrating global products and taking responsibility for both system deployment and operation. ValueFinder noted that this shift could lead to an increase in the scale of orders per project and a higher share of recurring revenue.

The highlight of the event was the demonstration of 'AX-CRM,' which applies Obzen's proprietary AI platform 'Quasar' to the customer data experience platform (CDXP). The demo showed a process that covers everything from targeted segment recommendations based on natural language requests to automated campaign design, message and image generation, simulation, performance insights, and subsequent campaign redesign.

It was particularly noted that the process is designed to leave the final validation step to the marketer, which minimizes the burden of AI adoption in corporate environments such as the financial sector. Obzen expects that AX-CRM will increase planning and design speed tenfold, cut operating costs by 50%, and triple return on investment (ROI).

The structure, which allows AI to recommend attributes that the client does not yet possess, is seen as an additional driver for future business. This is because securing necessary data and building databases (DB) during the AI utilization process can translate into follow-on demand.

Actual sales and implementation achievements have also appeared. A major domestic semiconductor manufacturer co-developed custom nodes for its KNIME-based analytical environment with Obzen, replacing its previous commercial statistical solutions. With Microsoft, multiple projects are underway involving Fabric-based data agents and ontology-related assignments.

Moreover, Obzen was the first in the country to deploy Strategy's 'Strategy AI Agent' for a major domestic department store. Synergistic sales between manufacturing and public sector clients acquired through the Zalecia merger and existing clients are also gradually materializing, and POC projects are underway for large enterprises both domestically and abroad.

ValueFinder assessed that Obzen is undergoing transformation into an AI solution provider that handles the full lifecycle of AI data. How much the company can increase its share of recurring revenue and secure large-scale client references will be the key variables for sustained mid- to long-term performance improvement.

ValueFinder researcher Woo Bin Jeon remarked, "The company is transforming from selling its proprietary licenses to becoming a system integrator and operator, implementing Data Agent and Agentic AI based on AI-Ready Data and integrating multiple global products."

He added, "As cross-selling achievements with manufacturing and public sector clients become tangible and POC projects for major corporations at home and abroad are underway, there is a need to watch whether the company can establish itself as a comprehensive AI data solution provider."

This content was produced with the assistance of AI translation services.