[Photo] Gwangju Shinsegae Reopens Handmade Mochi Tree Pop-Up Store

Gwangju Shinsegae announced on September 14 that it will reopen the pop-up store for the handmade glutinous rice cake brand “Mochi Tree” on the first basement floor of its main building. After receiving an enthusiastic response from customers during its first pop-up, which ran for two weeks from August 21 to September 3, the store was reopened in just 10 days to show appreciation for customer support. Mochi Tree is a premium handmade glutinous rice cake dessert brand that maintains a handcrafted approach, rather than producing factory-made products. In this pop-up, a variety of products will be showcased, including the signature “Fresh Fruit Mochi” with fresh seasonal fruit and red bean paste, “Fresh Chocolate Mochi” with a dense texture that pairs well with Americano coffee, and the classic “Traditional Red Bean Mochi” with a refined, rich sweetness. In particular, ahead of the upcoming Chuseok holiday, holiday gift sets will be available for customers seeking high-quality dessert gifts.

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