Emart Begins Main Sales of Chuseok Gift Sets... "Gift Sets Under 100,000 Won in High Demand"

Pre-order Sales Up 10.3%...
Gift Sets Priced Between 50,000 and 100,000 Won Climb 21.9%
Main Sales Offer Benefits Including Up to 2.5 Million Won in Gift Certificates and Up to 50% Discounts

Emart announced on the 15th that it has completed the pre-order sales for Chuseok holiday gift sets and will begin the main sales period from the 17th to the 24th, lasting for 8 days. During the pre-order period, demand was particularly strong for value-oriented gift sets priced at 100,000 won or less.

According to Emart, sales from the pre-order period for Chuseok gift sets, conducted from August 6 to September 13, increased by 10.3% compared to the same pre-order period last year. Pre-order sales for Traders and Emart Everyday also increased by 25.6% and 5.5%, respectively.

By price range, sales of gift sets priced between 50,000 and 100,000 won rose by 21.9% year-on-year. Sales of items under 50,000 won also increased by 3.5%. Revenue from bulk purchases of 100 units or more grew by 17%, confirming continued pre-purchase demand from businesses and organizations.

By product category, sales of value-oriented items were prominent in fruit and meat. Pear gift sets ranked number one in cumulative pre-order sales among fruit items, while apple gift sets priced in the 30,000 to 50,000 won range also saw increased sales. Pork gift set sales rose 58.9% compared to last year. Sales of canned goods grew by 15.5%, while wine and whisky were up by 19.8% and 28.2%, respectively.

The main sales period will see the addition of new products and an expanded selection by price range. The ‘Monte Supremo Gran Reserva Wine Gift Set’ will be available for 39,800 won, and the ‘Chateau Les Mouinards + Chateau Lobe Wine Gift Set’ for 69,800 won. Selected wines will be offered at a 50% discount when purchasing two or more sets.

In the fruit category, ‘Premium Naju Pears’ will be sold for 39,480 won (with a 40% discount when paying with participating cards). The Hanwoo beef lineup is focused on products in the 100,000-won range, and seafood gift sets such as abalone and yellow corvina are also available in price ranges under 100,000 won.

During the main sales period, customers who purchase gift sets with participating cards will receive up to 2.5 million won in Shinsegae gift certificates, depending on the total purchase amount. A discount of up to 50% will be offered on select items when paying with a participating card or accumulating Shinsegae points, and customers purchasing over 50,000 won will also be eligible for 2- or 3-month interest-free installments.

Hwang Unki, Head of the Product Division at Emart, stated, “We focused on reducing the price burden for customers shopping for holiday gifts while also broadening their range of choices.”

This content was produced with the assistance of AI translation services.