Moonlight Night Market to Lead Seoul's Nighttime Economy... Kondae Taste Street and Others Selected (Comprehensive)

Final Citizen Evaluation for Moonlight Night Market Project
Six Locations Selected Including Sadang Entertainment Moonlight Night Market and Chang-dong Station
Up to 2 Billion Won in Support... "Moonlight Love Gift Certificate" to Be Issued

Six locations, including Kondae Taste Street, have been selected as the final sites for the "Moonlight Night Market" project, which implements the key strategy of the 9th Seoul Metropolitan Government—revitalizing the nighttime economy—into neighborhood commercial districts.

On the afternoon of September 14, Seoul City held the "2026 Seoul Moonlight Night Market Project Final Citizens' Participation Evaluation" at Seoul City Hall. Out of 10 candidate locations shortlisted through the first round of document review, six were selected: Kondae Taste Street in Gwangjin-gu, Sadang Entertainment Moonlight Night Market District in Gwanak-gu, Chang-dong Station Commercial Area in Dobong-gu, Sangbong Food Alley in Jungnang-gu, Serosugil in Gangnam-gu, and Sadang 1-dong Food Alley in Dongjak-gu.

The citizen participation evaluation group for the 2026 Seoul Moonlight Night Market Project. Seoul City

Kondae Taste Street, located at a university district and major transit hub, is popular among young people and is expected to become even more attractive by combining vibrant nighttime dining culture with outdoor market content tailored to youthful preferences.

The Sadang Entertainment Moonlight Night Market is situated near Sadang Station, where subway lines 2 and 4 and metropolitan buses converge. It offers a variety of local experiences, combining food and culture through connections to Gwanaksan Mountain, Buchu Samgyeopsal Alley, and the Artists’ Village.

Sadang 1-dong Food Alley boasts many well-known restaurants and pubs, making it a commercial district expected to attract strong evening dining demand.

The Chang-dong Station Commercial Area was highly rated for its potential to grow into a culture-centric nighttime district by combining K-pop performances at Seoul Arena with local food offerings.

Sangbong Food Alley is a major commercial hub in Jungnang-gu, recognized for its vibrant evening activity due to its concentration of diverse dining establishments and pubs. The stable foundation built on cooperation between residents and merchants was also acknowledged.

Serosugil, located adjacent to Garosugil, is a commercial district where visitors can enjoy both daytime shopping and evening gastronomy. It is especially popular among young people and foreign tourists thanks to its collection of trendy restaurants.

A total of 19 commercial zones from 15 districts participated in the open call for candidate sites organized by Seoul City. Each of the six selected Moonlight Night Market sites will receive up to 2 billion won per district in support by 2028. The backing will improve safety infrastructure such as walkways, streetlights, and CCTV, as well as essential facilities like restrooms and waste disposal sites. Support will also be provided for the renovation of old signage, lighting upgrades, and the discovery of nighttime content that connects food offerings with nearby cultural and tourism resources; both online and offline promotions will be funded. In addition, a “Moonlight Love Gift Certificate”—linked to the existing Seoul Love Gift Certificate—will be issued to encourage visitors to spend locally.

However, Seoul City plans to require merchants and residents to sign a "coexistence agreement" to prevent the vibrancy of these nighttime commercial districts from causing discomfort for nearby residents. There will be ongoing management of issues such as noise, odor, and waste, as well as a responsive operating system for promptly resolving any complaints that arise.

Seoul Mayor Oh Se-hoon said, "This project aims to offer citizens a rich nighttime culture to enjoy with family and friends, and to ensure tourist spending extends beyond the city center and popular hotspots into various neighborhood commercial areas. As money circulates through Seoul’s economy like lifeblood, we will expand the Moonlight Night Market across the city so that citizens’ nightlife and neighborhood economies can flourish together."

This content was produced with the assistance of AI translation services.