Real Estate 114 Survey: "We've The Zenith" Ranks No.1 in High-End Apartment Brand Awareness

Ranking Flips for First and Second Place Compared to Last Year
Survey of 3,388 Nationwide... 57.9% Responded
The Summit at 49.9%, Acro at 43.1%

Doosan Engineering & Construction's high-end apartment brand, “We’ve The Zenith,” ranked first in consumer surveys for high-end brand awareness. Last year, it was ranked second in the same survey.

An apartment complex in Seoul. Photo by Choi Seoyoon

According to the “Apartment Brand Competitiveness Diagnosis Survey” conducted by Real Estate 114 in partnership with research firm Turnaround, targeting 3,388 consumers nationwide, We’ve The Zenith took first place both in high-end apartment brand awareness and in the local landmark brand category. The brand climbed one spot from last year, when it ranked second in both categories.

The Summit, Daewoo Engineering & Construction’s brand, which was number one last year (58.8%), dropped by 8.9 percentage points to 49.9% this year, sliding into second place. “Acro” by DL E&C rose by 5.4 percentage points, moving from 37.7% to 43.1%, maintaining its third-place position. Respondents were allowed multiple answers for the survey questions.

The ranking also changed in the survey on high-end brands representing each region. We’ve The Zenith rose from 25.7% last year to 28.9% this year, moving from second place to the top spot. The Summit fell 12.3 percentage points, from 27.1% to 14.8%, slipping to second place. DH increased from 7.2% to 9.2%, coming in third.

Perceptions of Doosan Engineering & Construction’s general apartment brand, “We’ve,” have also improved. Among respondents familiar with We’ve, 52.2% said their perception of the brand had become more positive in the past two to three years.

Joint Survey Results on High-End Apartment Brand Awareness and Landmark Brands by Real Estate 114 and Turnaround. Real Estate 114

The most common reason given for this improved perception was “feeling that brand competitiveness has increased,” cited by 33.3% of respondents. In the greater Seoul area, this response was given by 33.9%. Outside the Seoul metropolitan region, the leading answer, at 35.8%, was “the brand’s design and image have become more sophisticated.”

Brand favorability and intent to live in We’ve properties both rose slightly compared to last year. On a 7-point scale, brand favorability for We’ve increased by 0.11 points, from 4.87 last year to 4.98 this year. Over the same period, intent to reside in these apartments rose by 0.06 points, from 4.99 to 5.05.

Among respondents in the Seoul metropolitan area, brand favorability increased by 0.12 points, from 4.84 to 4.96. Intent to reside also rose by 0.06 points, from 4.96 to 5.02.

The survey was conducted online from August 5 to 13, 2026. At a 95% confidence level, the sampling error is ±1.68 percentage points.

This content was produced with the assistance of AI translation services.