Hanmi Pharm Introduces Official Character "Ann" for OTC Ann Series

"Strengthening Ann Series Branding"

Hanmi Pharm is launching integrated product branding by introducing the official character for its over-the-counter (OTC) brand, the Ann Series.

On September 14, Hanmi Science, the holding company of Hanmi Group, announced that it has developed "Ann," the official character representing Hanmi Pharm's Ann Series (Koann, Noonann, Mokeann, Koann Cool, Koann Cool S, Noonann Cool, Noonann Q, and Scalpann), in order to convey a more friendly and consistent brand image.

Hanmi Pharmaceutical unveiled 'Ann,' the official character of its over-the-counter (OTC) brand 'Ann Series.' Hanmi Group

Ann is an energetic and lovable girl character with red hair and rosy cheeks. She brings a friendly and cheerful image to the pharmaceutical category. The character’s name was also inspired by the Ann Series brand name, encapsulating the brand’s identity.

The character was selected through an internal review and a preference poll among employees. More than 500 employees participated in the "Four Characters Preference Survey" held among all staff last summer.

Hanmi Pharm plans to actively strengthen the branding of the Ann Series based on the worldbuilding around the character Ann. The company intends to use the character to broaden consumer touchpoints and increase brand awareness across various channels, including not only product packaging but also in-pharmacy marketing materials, social media content, and pharmaceutical advertising.

An official from Hanmi Group stated, "We will continue to strengthen branding so that consumers feel even more familiar with the Ann Series through various content and marketing activities in the future."

This content was produced with the assistance of AI translation services.