Park Bogum and Jang Wonyoung Present Season-Exclusive Edition... Dyson Korea Launches Four "Burgundy Wood" Products
Inspired by the Rare Gemstone Kyawthuite
A Blend of Burgundy and Wood-Inspired Tones
Applied to Four of Dyson's Main Hair Care Devices
On September 14, Dyson Korea launched the season-exclusive "Burgundy Wood" color edition, featuring four of its main hair device products in anticipation of the upcoming gift-giving season. Dyson also released a campaign pictorial starring its Asia-Pacific (APAC) ambassadors Park Bogum and Jang Wonyoung.
Dyson regards color not merely as an aesthetic aspect but as a fundamental element that encompasses product properties, design, and even the manufacturing process. Through the Dyson CMF (Colour, Material, and Finishes) team, which researches color and finishing materials, the company regularly unveils gift editions in unique color palettes.
For this gift season, Dyson presented a captivating combination of warm metallic tones, harmonizing three shades: a base of enchanting red plum with ash ginger and peach copper. This blend delivers a sophisticated and evocative mood suited for the gift-giving season.
Dyson APAC Ambassador Park Bogum introduces the 'Burgundy Wood' Gift Edition. Dyson Korea.
View original imageThe Burgundy Wood color was inspired by Kyawthuite, an exceptionally rare gemstone believed to be the only known natural specimen of its kind on Earth. Dyson CMF designers analyzed the unique reflective depth of Kyawthuite, which shifts depending on the light, and recreated this luxurious and subtle luster with a metallic finish that gently changes hues based on the angle of illumination, capturing the gemstone's signature elegance.
In particular, a new deep plum color has been added to the nozzle specifically for the Burgundy Wood Edition. From the main device body to all the styling accessories, the pieces have been unified in a cohesive aesthetic.
Dyson APAC Ambassador Jang Wonyoung introduces the 'Burgundy Wood' Gift Edition. Dyson Korea.
View original imageThe Burgundy Wood Gift Edition will be rolled out sequentially starting today, featuring four flagship Dyson hair care devices: the Dyson Airwrap Coanda2x™ Multi-Styler & Dryer, Dyson Airwrap i.d.™ Multi-Styler & Dryer, Dyson Supersonic Neural Hair Dryer, and the Dyson Airstrait Dryer & Straightener.
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The collection will be available in phases via the Dyson official website, Dyson stores, Dyson Beauty boutiques in department stores nationwide, and Dyson's online retail partners. Further details can be found on the Dyson official website.
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