[Report] "It's Exciting to Ride Attractions While Everyone Sleeps"... SKT 'Adventure Day'

Exclusive Six-Hour Overnight Event at Seoul Lotte World

Invitation Extended to 3,000 Long-Term Customers and Their Guests of Ten Years or More

SK Telecom held the 'T Long-Term Customer Program Adventure Day' by exclusively renting the entire indoor area of Lotte World Adventure from 11 PM on the 12th to 5 AM on the 13th. SK Telecom long-term customers waiting in line to ride the attractions. Photo by Sojeong Seo.

"It's so exciting to be able to ride attractions late at night on the weekend. It feels rewarding to be a long-term customer."

At 11 PM on September 12th, SK Telecom customers wearing blinking LED headbands—marked with the numbers 10, 20, or 30—explored every corner of Lotte World Adventure in Jamsil, Seoul with excitement on their faces. Attending the event to which SK Telecom invited long-term customers who have been with the company for over 10 years and their guests, the participants enjoyed a quieter, late-night experience of the attractions and created special memories. Lim Junwoo, a fourth grader who visited Lotte World with his family from Anyang, Gyeonggi Province, said, "This is my first time at Lotte World for night opening hours," and added with a bright smile, "My mom is a long-term SKT customer so I tagged along, and I’d like to come again if I get the chance."

SK Telecom exclusively rented out the entire indoor area of Lotte World Adventure from 11 PM on the 12th to 5 AM on the 13th to host the 'T Long-term Customer Program Adventure Day.' This event received the most attention among all long-term customer invitation events SK Telecom has held to date. Out of 3,000 people who won the intense pre-registration competition, around 2,800 attended on the night, enjoying a special evening with access to 11 popular indoor attractions including the French Revolution and Spanish Pirate Ship.

From 11 PM on the 12th to 5 AM on the 13th, SK Telecom rented the entire indoor area of Lotte World Adventure to hold the "T Long-Term Customer Program Adventure Day." Families who have been long-term customers for over 30 years attended the event and took commemorative photos. Photo by Sojeong Seo.

All guests received LED headbands differentiated according to their SKT membership duration. According to SKT, among the participants, about 75% had been members for more than 10 years but less than 20, 18% for more than 20 years but less than 30, and 7% for more than 30 years. One participant in their 20s from Busan said, "I've been using SKT ever since I got my first phone, and I'm proud to be able to take part in various seasonal events," adding, "I plan to continue enjoying the benefits as a long-term SKT customer."

This 'Adventure Day' is part of the expanded and revamped 'T Long-Term Customer Program' launched this year. SK Telecom has been running seasonal events for long-term customers: 'Forestcation Day' in spring, 'Table Day' and 'Concert Day' in summer, 'Adventure Day' in autumn, and 'Musical Day' in winter. In December, SKT plans to host a special 'Musical Day' by exclusively reserving the musical 'Chicago' solely for long-term customers.

SK Telecom set up special events throughout the venue, with particularly long lines gathering at the 'Time Capsule Shop.' The Time Capsule Shop was designed so that long-term customers could write a letter to their 'past self when first joining SKT' and, in return, receive a time capsule. The capsule included a 'Magic Pass'—allowing them to skip lines for popular attractions—which was provided randomly.

SK Telecom held the 'T Long-Term Customer Program Adventure Day' by exclusively renting the entire indoor area of Lotte World Adventure from 11 PM on the 12th to 5 AM on the 13th. Long-term customers are participating in the 'National Long-Term Customer Pride' event. Photo by Sojeong Seo.

At 1 AM on the 13th, the 'National Long-Term Customer Pride' contest was held at the Garden Stage inside Lotte World Adventure. This event followed the same concept as the SKT YouTube content 'SKT National Long-Term Customer Pride: Battle for Benefits Among Customers of 10 Years or More,' which, since its release in May, had garnered 4.1 million views as of September 7th and received a strong response. Long-term customers took to the stage for a singing contest, with the children of long-term customer families enthusiastically participating as well, adding to the vibrant atmosphere. The first-place winner of the contest received one year of complimentary mobile service (based on a monthly subscription plan).

Given the large number of attendees and the late-night hours, SK Telecom deployed around 160 Lotte World staff members as well as approximately 100 SKT onsite staff, safety personnel, and emergency medical technicians to ensure safe admission, event operation, and departure, as well as to support customer guidance at every stage.

Kang Wook, head of the Long-term Customer Program segment at SK Telecom, stated, "We wanted to give our long-term customers a unique and extraordinary experience they wouldn't easily get elsewhere, and a late-night theme park brings a special atmosphere and excitement unlike the daytime." He added, "I'm pleased with the response to this first-ever full-rental event, and we plan to continue offering various programs that provide long-term customers with special benefits and experiences."

SK Telecom fully reserved the entire indoor area of Lotte World Adventure from 11 PM on the 12th to 5 AM on the 13th to host the 'T Long-term Customer Program Adventure Day.' Photo by Seo Sojeong.

This content was produced with the assistance of AI translation services.