Four Days of Jangsu Hanwoo and Apple Delights... "Jangsu Hanwoo and Apple Festival" Closes

Families Flock to Festival for Interactive Experiences

20th Edition Concludes with Performances and Fireworks

The "Jangsu Hanwoo and Apple Festival," which showcased Jangsu's signature foods and experiential programs all in one place, concluded its four-day run on September 13.

Celebrating its twentieth year, this year's festival welcomed visitors as an autumn event combining cuisine, performances, and interactive experiences, centered around hanwoo beef and apples as well as Jangsu's signature "red foods," such as tomatoes and omija.

20th Hanwoo and Apple Festival Ambassador, Singer Jae Myung Choi. Photo courtesy of Jangsu County Office

According to Jangsu County on September 13, the festival, which was held from September 10 at Euiam Park and Nuri Park, featured programs where visitors could directly taste and enjoy Jangsu hanwoo beef and apples.

At the Hanwoo Garden, Apple Garden, Red Food Zone, and Local Food Street, agricultural specialty products and delicacies produced in Jangsu were displayed. The event went beyond simple sales of local goods, focusing on enhancing the recognition of local produce by allowing visitors to taste and experience them firsthand.

Experiential programs continued on the last day of the festival. Activities included temple food making sessions with Monk Jeonghyo, and a wide range of apple-themed experiences such as apple fishing, apple archery, apple bowling, and apple golf, creating spaces for both children and adults to enjoy together.

Since the early 2000s, the Jangsu Hanwoo and Apple Festival has grown as an event highlighting the region's representative agricultural specialties. A distinctive feature of the festival is that it has established its own identity as a “red food” festival by focusing on two key products—hanwoo beef and apples—and grouping them together with local specialties such as tomatoes and omija berries.

The closing ceremony was held on the main stage of the Jangsu Sports Complex on this day. The event was attended by Hoon-Sik Choi, Jangsu County Governor, Sang-Deuk Jeong, Chairman of Jangsu County Council, Jungbok Jang, North Jeolla Province Special Self-Governing Councilor, Younghwan Choi, chairman of the festival organizing committee, heads of local institutions and organizations, local residents, and more, who all gathered to mark the end of the festival together.

The closing performance featured artists Hyunbin Park, Sejun Yoon, and Aurora, who delivered shows that appealed to all generations. Audience members sang along to the artists' hit songs, enjoying the final night of the festival, which ended with a fireworks display that was the highlight of the four-day event.

"This year's festival presented foods, attractions, and experiences unique to Jangsu," said Hoon-Sik Choi, Jangsu County Governor. "We will strive to develop even richer programs for next year's Jangsu Hanwoo and Apple Festival, so that it can grow beyond Korea into a globally recognized food festival."

This content was produced with the assistance of AI translation services.