LG Electronics Named Official TV and Appliance Partner of the Emmy Awards in the US
LG SIGNATURE Influencer Lounge Created
Premium Products Showcased Including OLED evo AI
LG Electronics has been selected as the official TV and appliance partner of the Emmy® Awards, regarded as the highest honor in American broadcasting, further strengthening its position as a premium brand in the North American market.
On September 13, LG Electronics announced that it has been chosen as the Official TV and Appliance Partner for the 78th Emmy Awards Ceremony, which will take place on September 14 (local time) at the Peacock Theater in Los Angeles, United States. This partnership with the Academy of Television Arts & Sciences builds upon its existing collaboration focused on premium TVs and now extends into home appliances.
LG Electronics will set up the "LG SIGNATURE Influencer Lounge" near the awards venue to showcase its premium TV products, including the LG OLED evo AI, as well as the "LG SIGNATURE Essence White Refrigerator," "LG SIGNATURE Styler," and more. LG also plans to produce behind-the-scenes content featuring actors and creators attending the ceremony, which will be used to engage with global customers.
LG Electronics will introduce a special Emmy Awards banner to its proprietary smart TV platform, webOS, and to its ad-supported free streaming service, LG Channels. Customers will be able to enjoy past Emmy Award-winning and nominated shows such as "SNL Vault," "The Walking Dead Universe," and "Law & Order" all in one place.
Maury McIntyre, President and CEO of the Academy of Television Arts & Sciences, said, "We are pleased to expand our collaboration with LG Electronics during the 78th Emmy Awards season. LG’s industry-leading entertainment technologies and LG SIGNATURE appliances well represent the innovation and artistry celebrated by the Emmy Awards."
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Kwack Dohyoung, Senior Vice President and Head of North America for LG Electronics, stated, "We are proud to continue our partnership with the Academy of Television Arts & Sciences for the 78th Emmy Awards season. Through our unrivaled OLED TV technology and premium LG SIGNATURE appliances, we aim to provide customers around the world with refined spatial experiences in their daily lives."
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