KT "Everyone's AI" Comes to Everyday Life: "Eum Inside Connects 60 Million Services"

Building the "Eum Inside" Ecosystem and Expanding Partnerships
Touchpoints Across Public, Education, Finance, and Shopping Services
Service Optimization and Cost Reduction with "Token Factory"

#. For young professionals feeling nervous as they start their first jobs, "Everyone's AI" provides tailored background knowledge on the company and their position, and even suggests what to wear on their first day. It recommends outfit combinations and enables users to shop by comparing the lowest prices. When asked, "How should I do my hair?" it replies, "Since it's your first day, try a neat style that shows your forehead." For business owners busy running their stores, it notifies them that only 30 days remain until their delivery vehicle's inspection deadline, and finds the nearest inspection center. From making reservations to displaying schedules, "Everyone's AI" takes care of everything.

'Eum Inside' Strategy. Provided by KT

The KT consortium is rapidly spreading artificial intelligence (AI) across industries and services with "Eum Inside," a platform that goes beyond search to focus on ecosystem interactivity and personalization. KT has unveiled a nationwide service strategy that connects diverse everyday services—including public, educational, financial, and shopping—into a single AI experience.

Jin-Hyung Lee, Senior Executive Vice President of KT's AX Business Division, said during an online briefing on September 11, "There are many high-performing global AI services that provide general information, but there is a lack of AI capable of accurately searching for, comparing, and recommending content relevant to everyday life." He added, "Our goal is to ensure that AI quickly permeates essential services for the public such as shopping, public education, and real estate, so it can be used in daily life."

Eum Inside is an open AI ecosystem that embeds AI in a variety of services used by the public and connects them through a single, universal AI agent. Users can access integrated services by simply pressing the Eum Inside button from familiar channels, such as the web, applications (apps), or internet TV (IPTV). KT is developing the "Everyone's AI" app as the core platform for AI utilization nationwide and plans to use the search portal "Daum" as a key service point among the consortium members. Furthermore, the "Everyone's AI" features will also be incorporated into services such as Genie TV.

The KT consortium’s service touchpoints reach approximately 60 million monthly active users (MAU). Consortium participants include Upstage, Saltlux, Daum, Musinsa, Zigbang, Danawa, EBS, Mathpresso, and BC Card. KT plans to actively leverage this open structure to expand the Everyone's AI ecosystem. Lee indicated, "Currently, seven companies—including domestic financial groups and hotel and restaurant reservation platforms—have requested to join as partners. We are working to expand our partnerships to connect even more services."

Jinhyung Lee, Executive Director of the AX Division, is introducing KT Consortium's 'Everyone's AI' strategy. Photo by KT

In the realm of general-purpose services, Eum Inside provides a precise and trustworthy AI experience by combining search-based up-to-date information retrieval functions with multiple domestic AI models. With memory-based personalization, it can deliver tailored information based on a user's past searches and inquiries. For instance, when Eum Inside is applied through Zigbang, it might notify users, "A new actual transaction has been posted for the apartment you’re viewing. Out of the 11 listings in this complex, 2 are priced below the market rate. One is KRW 50 million lower than yesterday's transaction and has been listed for only two days."

In the public sector, the platform goes beyond simple Q&A to offer proactive notifications, personalized benefit recommendations, and AI agent services tailored to each user's circumstances. It focuses on customized life-cycle services such as public alerts, public benefit recommendations based on age and region of residence, interactive process guidance, and support for issuing or applying for documents. The service domains will be expanded over time to include farming, entrepreneurship, and more, with plans to evolve into an AI agent service that directly supports daily life for the public.

The service is built on KT's AI operations platform, "Token Factory." This incorporates a range of domestic AI models—such as SOLAR (Upstage), Motif (Motif Technologies), Lucia (Saltlux), Varco (NC AI), and Mideum (KT)—as well as Rebellions' neural processing unit (NPU) and infrastructure optimization technologies from Rablup and Vessel AI. It also features "model routing" technology that automatically selects the optimal model depending on the question or situation.

Token Factory separates the processing of user prompts and response generation, allocating step-by-step optimized resources. This results in approximately a 31% increase in tokens processed per minute (TPM). In addition, prompt compression technology reduces input tokens by up to 80%, which boosts the utilization of graphics processing units (GPUs).

Lee stated, "Through the establishment of an open AI ecosystem with Eum Inside, we will offer nationwide AI services that not only accompany daily life but also embrace digitally marginalized groups across various service touchpoints. Based on Token Factory—KT’s condensed capabilities along with the nation's top-tier multi-models—we will deliver fast, accurate, and reliable AI services."

This content was produced with the assistance of AI translation services.