Masan Odongdong Culture Square and Culture Street Come Alive with a Vibrant Beer Festival

Changwon Special City Hosts the 6th Odongdong Amak Festival

Masan Odongdong Culture Square and Culture Street, popular destinations among Changwon citizens and tourists, came alive with a vibrant beer festival offering a variety of entertainment.

On September 12, Changwon Special City announced that it had held the opening ceremony for the 6th Odongdong Amak Festival at Odongdong Culture Square and officially kicked off two days of festivities.

Chang Ki-yoon, Mayor of Changwon Special City, is proposing a toast to the attending citizens.
[Photo by Changwon City]

Hosted and organized by the Odongdong Merchants Association and sponsored by Changwon Special City, this year's festival was held at Odongdong Culture Square and throughout Culture Street until September 12.

The opening ceremony held on September 11 was attended by Kang Gi-yoon, Mayor of Changwon Special City, Kim Sang-soo, President of the Odongdong Merchants Association, local merchants, and citizens, who together wished for the successful hosting of the Amak Festival and the vigorous revitalization of the Odongdong commercial district.

This year's festival was planned as a stay-type commercial district event by combining cultural performances and citizen participation programs with agupo (monkfish dishes) and beer, encouraging visitors to linger in Odongdong and explore both the streets and local shops. The festival aimed to spread enjoyment and consumption from Odongdong to neighboring old downtown commercial districts such as Chang-dong, Burim Market, and Masan Fish Market.

On the main stage at Culture Square, performances kicked off with the girl group Sweety, followed by DJ Black Kong, co-ed vocal team Happiness, and DJ Kaju, while a special performance by DJ DOC further heightened the excitement on the first night. Meanwhile, on Culture Street, electric violinist Ahn Hyung-soo, a K-pop cover dance team, DJ Black Kong, and Happiness continued to fill the night in Odongdong with music and energy.

The Amak Festival held at Odongdong Cultural Square and Culture Street.
[Photo by Changwon City]

On September 12, programs included the 'Beer Game with the MC', featuring performances by dance team Boom Up Girl, DJ Black Kong, Audrey Girls, retro girl group Poison, and DJ Lara. Audience-participation events, such as speed beer-drinking and a disco contest, also contributed to the festive atmosphere, allowing visitors to fully enjoy the festival.

At the event venue, booths offered a variety of food and snacks, including agupo, draft beer stands, food trucks, and corporate promotional booths.

Kang Gi-yoon, Mayor of Changwon Special City, stated, "Today's Amak Festival has been brought about by the sweat and dedication of the local merchants striving to reinvigorate Odongdong," adding, "We will work together to highlight Odongdong's unique cuisine, culture, people, and alleyways so that citizens and tourists alike will want to return and stay longer, helping the old downtown thrive as a vibrant community once again."

The Amak Festival, held at Masan Odongdong Culture Square and Culture Street, drew large crowds of citizens and tourists, and is expected to greatly contribute to revitalizing the local economy.

This content was produced with the assistance of AI translation services.