"We'll Fold It Three Times"... Samsung Takes a Jab at Apple's iPhone Duo

“iPhone Duo” Dispute Unfolds on X
Samsung Takes Aim Immediately After Apple’s iPhone Duo Reveal

As Apple unveiled its first foldable iPhone, the "iPhone Duo," Samsung Electronics drew attention by firing a series of competitive social media posts through its official X (formerly Twitter) account, escalating a war of nerves.

On September 9 (local time), Apple held a product launch event in Cupertino, California, revealing the iPhone Duo. This marks the first time Apple has introduced a foldable iPhone in 19 years since the debut of the original iPhone in 2007. The iPhone Duo features a 5.4-inch display when folded and a 7.6-inch screen when unfolded, with prices starting at $1,999 for the 256GB model. The official release is scheduled for October 23.

Apple unveiled its new foldable phone, the 'iPhone Duo,' at a product launch event on the 9th (local time). Photo by Yonhap News

In response, Samsung Electronics, which has led the foldable phone market, reacted in real time through its official U.S. Samsung Mobile X account as Apple’s announcement unfolded. Since launching its first foldable phone in 2019, Samsung Electronics has expanded its lineup and secured a strong market position.

When Apple introduced the iPhone 18 Pro and other models, Samsung Electronics posted, “So far, so same,” along with the hashtag “#ItsTimeToSwitch.” This targeted the limited changes in design and user experience compared to previous iPhone models.

Ahead of the iPhone Duo launch, Samsung commented, “Making us wait? Fine. We'll be over here folding into thirds,” highlighting the company’s earlier introduction of a tri-fold smartphone that folds in three sections.

Samsung Electronics reacted in real-time through its official social media account as Apple unveiled the iPhone 18 Pro and other products. Screenshot of Samsung Electronics' X account

Immediately after the iPhone Duo’s unveiling, Samsung posted, “Let us know when you're done reheating our leftovers,” directly criticizing Apple for entering the foldable market later than Samsung.

This exchange goes beyond simple social media banter, illustrating the ongoing battle for dominance in the foldable phone market. Overseas media outlets analyzed that Apple's entry into the foldable phone segment poses a significant challenge to the premium foldable market, an area long dominated by Samsung Electronics.

Meanwhile, the U.S. launch price of the iPhone Duo is known to be $1,999, $100 higher than Samsung Electronics’ Galaxy Z Fold 8. With Apple, as the latecomer, competing in the premium market despite higher pricing, the rivalry between the two companies is expected to intensify beyond product technology, expanding to marketing strategies and sales volumes.

This content was produced with the assistance of AI translation services.