Fan Participation Events Both Onsite and Online

Naver's streaming platform Chzzk announced on the 11th that it will be broadcasting the finals and championship matches of the "2026 League of Legends Champions Korea (LCK)" and the "2026 Overwatch World Cup" this weekend.


At the LCK finals venue, Chzzk will operate an offline booth allowing fan participation, while at the Overwatch World Cup, it will host Drops and co-streaming events as well as on-site live sessions featuring popular streamers.


As the official sponsor of LCK, Chzzk will operate an offline booth at Hanuel Square in front of KSPO Dome at Seoul Olympic Park from September 12 to 13, during the LCK finals. The playoff final will take place on the 12th, followed by the championship match on the 13th. During these events, Chzzk will present the "Chzzk Cheerful Drawing Contest," both on-site and online, utilizing the "cheerful" banners, which are a prominent part of esports fan culture.


Naver to Broadcast LCK and Overwatch World Cup Finals on Chzzk View original image

The group and championship stages of the Overwatch World Cup will also be broadcast live on Chzzk from BlizzCon 2026 in the United States. In addition to the official livestream, Chzzk will host a Drops event where viewers can receive in-game items, co-streaming events for streamers, and live on-site streaming with seven selected Chzzk streamers. Overwatch Korea team signed uniforms will also be awarded to participating co-streamers by raffle.


As the official media partner for the Overwatch World Cup, Chzzk supports the event. In August, it supported a range of Overwatch content, including the Kabong Cup and Pixel Cup. In collaboration with Nexon, Blizzard's official Overwatch publishing partner, Chzzk plans to support additional streamer tournaments in the future.



Joo Geonbeom, Head of Naver Entertainment, said, "Chzzk is building an esports viewing culture that not only offers live coverage of major esports tournaments, but also connects diverse on- and offline experiences such as streamer co-streaming and fan-participation events, enabling fans to actively participate."


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