Hillstate Songpa The Grid Model Home Draws Crowds...Nationwide Subscription and Development Prospects Attract Attention

Symbolic First Residential Supply in Bokjeong Station Area Gains Momentum from Eased Apartment Regulations
Subscription Applications Open on September 14 via Cheongyak Home

A large number of visitors from areas such as Wirye, Songpa, the Gangnam district, and Seongnam flocked to the model house of "Hillstate Songpa The Grid." The small unit types drew high interest mainly from one- to two-person households, newlyweds, and middle-aged residents, while the mid- to large-sized units of 75 square meters or more attracted family groups. Across all floor plans, visitor interest was significant.

Three types of units were showcased: 34㎡A, 59㎡B, and 119㎡. The 34㎡A unit features a paid upgrade option called "Moving Furniture," which combines a folding bed, swing table, and storage so that a studio can be used as both a bedroom and a dining space. The 59㎡B unit includes a pantry to meet the storage needs of one- to two-person households and newlyweds. The 119㎡ unit offers a layout with three bedrooms, two bathrooms, a powder room, and a dressing room, catering to families of four or more.

Each unit is designed with a tray ceiling height of 2.42 meters and comes standard with an entrance partition, refrigerator, and induction cooktop. Individual storage spaces for each unit are also provided. The integrated sensor-type controller in the living room detects fine dust and carbon dioxide levels, automatically controlling the ventilation system. Residents can use the "my HILLS" app for lighting and heating controls, as well as the "Car to Home" feature, which allows built-in device control from their vehicles.

Exclusive Hillstate blend coffee is offered to visitors. Developed through a financial business agreement (MOU) between Hyundai Engineering & Construction and the specialty coffee brand Terarosa, this signature coffee is making its debut at the Hillstate Songpa The Grid model house. Two types of beans are featured: the nutty "VOID," which symbolizes the empty spaces encountered just after moving in, and the bright "SOLID," which represents spaces filled with personal tastes.

In addition, a prize drawing event for visitors is underway. Visitors can participate in the drawing for various prizes through kiosks installed within the model house.

Separately, a live prize drawing is also held on-site daily at 3 p.m. through September 13 (Sunday). Various gifts and "Hillstate (HILLSTATE) X Terarosa (TERAROSA)" collaboration gift sets are awarded, and visitors can enjoy the exclusive Hillstate blend coffee at the model house cafeteria.

For visitor convenience, a shuttle bus service runs between Suseo Station and the model house through September 13 (Sunday). The boarding location is 50 meters from Suseo Station.

On site, questions about application requirements have continued. Anyone aged 19 or older may apply, regardless of whether they hold a subscription savings account, own a home, or place of residence. Winners will be selected by lottery. There is no restriction on re-winning. The loan-to-value ratio (LTV) can be up to 70%, without the price band regulations that typically apply to apartments. However, the actual loanable amount may vary depending on the applicant's total debt service ratio (DSR) and credit profile.

As anyone aged 19 or older can apply nationwide, regardless of residence, subscription account status, or home ownership, residents from Busan, Daegu, Gwangju, Daejeon, and other regions can participate in the application process. Since winners are selected by lottery, regional applicants from outside Seoul also have the opportunity to invest in this new Songpa development.

The provision of residential units as part of the Bokjeong Station area development project is another aspect that has attracted visitor interest. The complex to be built, "Songpa Wirye The Grid," is part of a major mixed-use development driven by Songpa Biz Cluster PFV Co., Ltd. The site encompasses approximately 219,000 square meters of land and about 1.66 million square meters in total floor area, with total project costs reaching around 13 trillion won. Hillstate Songpa The Grid will be located in block 3 of the mixed-use zone, while block 2 will house the HMG Future Complex, dedicated to Hyundai Motor Group's research in areas such as software-defined vehicles (SDV), autonomous driving, and robotics. Additional office and retail facilities are planned, with business and neighborhood facilities set for block 1 (support facilities zone).

Nearby, the "POSCO Global Center" will serve as a hub for research and development (R&D), accommodating POSCO Holdings and major affiliated groups. This center covers approximately 49,000 square meters, with a groundbreaking ceremony held in November last year. The "Bokjeong Station Transit Center Mixed-Use Development," which will connect directly to Bokjeong Station, is also in progress. The plan is to build a multifunctional complex, including a transit center, on a site of about 30,000 square meters, with both residential and business facilities. With work and commercial facilities planned together, there are expectations that the Bokjeong Station area will become a self-sufficient region.

Despite increasing market uncertainties, brand-name complexes in prime locations—where major corporations are moving in and future industrial infrastructure is being expanded—continue to attract both investors and actual home seekers.

A sales representative commented, "Many visitors thoroughly checked the layout and contract terms for each type," adding, "A large number of customers are paying particular attention to the fact that a large-scale, branded officetel is being launched in Songpa District."

'Hillstate Songpa The Grid' comprises 10 buildings with a total of 1,393 units ranging in size from 34 to 119 square meters, spanning from four basement levels to 16 above-ground floors. Application submissions will be accepted on September 14 (Monday) via the subscription portal Cheongyak Home. The 57 unit types are categorized into seven size groups, and each applicant may submit an application for only one group. The application fee is KRW 3 million. The winner announcement is on September 17 (Thursday), and the contract period is two days from September 18 (Friday) to 19 (Saturday).

The model house is located on Jagok-ro, Gangnam-gu, Seoul.

This content was produced with the assistance of AI translation services.