The Moon Entertainment to Host "Oktoberfest Seoul 2026" at Oil Reserve Base Culture Park

Revitalizing Northwestern Seoul as a Cultural and Tourism Hub

with a Major Global Cultural Festival

To Be Held at the Oil Reserve Base Culture Park for 10 Days

from September 12 to 21

The Moon Entertainment Co., Ltd. (CEO Moon Seong-eok), the operator of the Oil Reserve Base Culture Park, announced that it will host the authentic German beer festival "Oktoberfest Seoul 2026" from September 12 to September 21, 2026, for a period of 10 days at the Oil Reserve Base Culture Park in Sangam-dong, Mapo-gu, Seoul.

The Oil Reserve Base Culture Park is a representative cultural heritage site in Seoul, transformed from a former oil reserve depot into a unique venue that accommodates a wide range of cultural programming, including performances, exhibitions, festivals, and corporate events. This event, in particular, is expected to highlight the venue's distinct spatial competitiveness as a Korea Unique Venue and showcase its capacity to host large-scale events in the heart of Seoul.

"Oktoberfest Seoul 2026" is a global cultural festival designed to allow visitors to experience the tradition of Munich's Oktoberfest in the middle of Seoul. The festival grounds will feature a large main tent and an outdoor beer garden, offering a variety of programs such as authentic German beer and cuisine, live performances, and interactive experiences.

The event will feature German beer brands such as Paulaner, Krombacher, Schneider, and Weltenburger, along with the domestic craft beer brand OBC. Aramark will provide traditional German menus, and there will also be an FC Bayern Munich pop-up booth and limited-edition merchandise, as well as prize events hosted by Miele and Ambassador Hotel Group.

The expansive cultural plaza at the Oil Reserve Base Culture Park will be used as the festival’s main zone. The main paid zone, called the Big Tent, will operate in two sessions each day (Session 1: 12:00–16:30, Session 2: 17:30–22:00). The outdoor beer garden will be open to the public free of charge daily from 12:00 to 22:00. A lineup of performances, including live shows by authentic Oktoberfest bands, a wooden barrel tapping ceremony, jazz bands, and DJ performances, will further enliven the onsite atmosphere.

The Moon Entertainment Co., Ltd. is continuously bringing in diverse content so that the Oil Reserve Base Culture Park can function as an open cultural space for citizens and serve as a multi-purpose cultural and MICE hub for both domestic and international tourists, as well as for corporate and event organizers. This festival is expected to serve as a prime example of the venue’s suitability for hosting large-scale outdoor events.

Holding the global cultural festival Oktoberfest within the Oil Reserve Base Culture Park, which incorporates historical storytelling rather than using a typical exhibition hall, also reflects the current trend of consuming offline spaces with unique experiential value.

This year’s festival will introduce an eco-friendly management system, minimizing the use of disposable cups onsite by providing dedicated reusable beer mugs. Visitor convenience will also be enhanced through a KakaoMap Smart Guide, which allows easy navigation of booths, facilities, and menu information throughout the festival grounds.

Moon Seong-eok, CEO of The Moon Entertainment Co., Ltd., stated, "Oktoberfest Seoul 2026 is an event where the Oil Reserve Base Culture Park's unique spatial features and global festival content come together to offer citizens and tourists a new cultural experience. We hope that through this event, the venue will become even more widely recognized as the representative cultural and tourism hub of northwestern Seoul and as a Korea Unique Venue capable of hosting major large-scale events."

Meanwhile, tickets and detailed program information for "Oktoberfest Seoul 2026" are available on the official website.

This content was produced with the assistance of AI translation services.