Dongkook Pharmaceutical Launches "Gum Day 324 Project" to Support Oral Health of Vulnerable Elderly

One-to-One Matching Donation of Oral Care Products
Distributed via the Comprehensive Support Center for Elderly Living Alone

Dongkook Pharmaceutical announced on September 11 that it has carried out the "Gum Day 324 Project," aimed at raising awareness of the importance of gum health and supporting the oral health of vulnerable groups through responsible consumption.

The "Gum Day 324 Project" is a social contribution campaign launched to commemorate March 24, which is celebrated as "Gum Day." Based on the campaign’s message—"Love your gums every three months"—Dongkook Pharmaceutical organizes ongoing activities around the 24th of each month.

Hyeok Park, Head of Dongkook Pharmaceutical (left), and Hyunmi Kim, Director of the Comprehensive Support Center for Elderly Living Alone, are conducting the sponsorship ceremony for Winflex toothpaste on Gingiva Day. Dongkook Pharmaceutical

This campaign took the form of a one-to-one matching initiative, where for three months, when a consumer purchased the "Winflex Pink Premium Gift Set" from the Dongkook Pharmaceutical official brand store at a special discounted price, the company donated an additional set of the same product. The collected Winflex gift sets will be delivered through the Comprehensive Support Center for Elderly Living Alone to vulnerable senior citizens in need of oral care support.

A representative of Dongkook Pharmaceutical stated, "We plan to continue promoting a variety of campaigns that connect everyday health management and sharing, in order to contribute to improving the health of elderly people in vulnerable communities."

This content was produced with the assistance of AI translation services.