From ‘Baudeogi Brassware’ to 25 K-Goods... First Unveiling at The Hyundai Seoul

25 Award-Winning Tourism Souvenirs Exhibition and Regular Sales at The Hyundai Seoul
Expanding Sales Channels from Lotte Duty Free and Museum Cultural Foundation to Amazon

Twenty-five tourism souvenirs representing Korea are being unveiled for the first time at The Hyundai Seoul.

The Korea Tourism Organization announced that it will present the final selections in the '2026 Korea Tourism Contest Souvenir Category' at The Hyundai Seoul from the 11th to the 20th. Under the theme of 'Korea Select 25', this exhibition will showcase this year's 25 award-winning souvenirs and begin sales to both domestic and international consumers.

The exhibition includes "Bawudeogi's Brilliant Stage, Unfolds on the Table," which won the Presidential Award. This is tableware made of Bangjja Yugi, inspired by the fan of Bawudeogi—a cultural heritage representing Anseong. The award-winning items will be displayed in the central area on the 5th floor of The Hyundai Seoul and will also be available for regular purchase as a shop-in-shop within 'The Hyundai Souvenir' store.

The Korea Tourism Organization plans to broaden sales channels through supporting organizations such as Hyundai Department Store, Lotte Duty Free Shop, and the National Museum Cultural Foundation. In addition, the organization will support entry into overseas online platforms, including Amazon.

Song Eun-kyung, Head of the Shopping & Accommodation Team at Korea Tourism Organization, stated, "The Hyundai Seoul is a must-visit landmark for foreign tourists in Korea and a platform leading the latest trends," adding, "We will actively provide support for expanding sales channels domestically and internationally."

On the 11th, the 'Korea Select 25' exhibition hall was set up on the 5th floor of The Hyundai Seoul in Yeouido, Seoul. Twenty-five award-winning products in the '2026 Korea Tourism Contest Souvenir Category' are exhibited until the 20th. Korea Tourism Organization

The Korea Tourism Organization will also host the 'Tourism Souvenir Expo' at Dongdaemun Design Plaza (DDP) from November 20 to 22. Participating companies will be offered free booths and one-on-one business consultations. Applications for participation are open until the 18th.

This content was produced with the assistance of AI translation services.