Nongshim to Showcase the Spicy Flavor at Toronto International Film Festival... 'Shin Ramyun Snack' Booth to Open

Proceeds from the "Make Your Own Shin Ramyun Cup" Program to Be Donated to Toronto Food Bank

Shin Ramyun snack booth set up at the Toronto International Film Festival. Provided by Nongshim.

Nongshim is set to showcase the spicy flavor of Shin Ramyun at the world-renowned Toronto International Film Festival (TIFF). Launched in 1976, the Toronto International Film Festival is held annually in September in Toronto, Canada, and is recognized alongside the Berlin, Cannes, and Venice film festivals as one of the most prominent in the world. Each year, more than 400 films are screened and over 400,000 movie fans attend.

Nongshim announced on the 11th that it will operate a "Shin Ramyun Snack" booth at the "TIFF Festival Street," a street festival held in the King & John St. area of Toronto for five days starting the day before the film festival opens. Visitors will have the opportunity to sample a variety of Shin Ramyun products, including Shin Ramyun Tumba and Shin Ramyun Kimchi Bokkeummyeon.

The booth will also feature a "Make Your Own Shin Ramyun Cup" program, which allows visitors to participate directly. Participants can customize their noodles and soup base with a variety of optional toppings according to their individual tastes, and use pens and stickers to decorate their Shin Ramyun cups in a distinctive, personalized style. All proceeds from this program will be donated to a local food bank in Toronto, further strengthening ties with the local community.

A Nongshim representative stated, "Shin Ramyun is engaging with global consumers as a lifestyle brand through collaborations with various cultural content, including films, games, and festivals," adding, "We plan to expand brand experiences into various areas so that global consumers can enjoy Shin Ramyun even more closely in the future."

This content was produced with the assistance of AI translation services.